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Data Scientist - MTA OptiFlux

3.0 - 6.0 years

0 Lacs

bengaluru, karnataka, india

On-site

Location: Bangalore (3 days work from office) Type: Full-time(On-site) Experience Level: 5-8 years Joining Timeline: Immediate to 30 days About The Role We are looking for a skilled Data Scientist to lead our Multi-Touch Attribution (MTA) modelling efforts. This role will be instrumental in accurately measuring the impact of each marketing channel and touchpoint on user conversions and business outcomes. You will work closely with marketing, growth, and data engineering teams to develop attribution frameworks, enable budget optimisation, and enhance ROI measurement. Key Responsibilities Develop and implement algorithmic attribution models to quantify the impact of various marketing touchpoin...

Posted 1 day ago

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