About the job: Key responsibilities: 1. Develop and implement content strategies aligned with client goals. 2. Write clear, engaging, and on-brand copy for social media, email campaigns, landing pages, and digital ads. 3. Collaborate on visual concepts ensuring copy and creative work in sync (graphics, videos, reels, etc.). 4. Plan and execute content calendars for platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube. 5. Stay current with platform trends, algorithm changes, and cultural moments to keep content timely and relevant. 6. Optimize content for audience engagement, SEO (where applicable), and platform-specific nuances. 7. Monitor content performance and suggest improvements based on analytics. 8. Work closely with designers, performance marketers, and client service teams to bring campaigns to life. 9. Contribute to brainstorming sessions and creative reviews. 10. Maintain consistency in tone, message, and storytelling across client projects. Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 3,00,000 - 4,50,000 /year Experience: 1 year(s) Deadline: 2025-06-04 23:59:59 Other perks: Informal dress code, 5 days a week, Health Insurance Skills required: Social Media Marketing, Content Writing, Search Engine Optimization (SEO), Creative Writing and Copywriting Other Requirements: 1. 2–4 years of experience in copywriting, content creation, or social media management (preferably in a digital marketing or creative agency). 2. Excellent writing, editing, and storytelling skills across short-form and mid-form formats. 3. Understanding of brand voice, positioning, and audience behavior. 4. Familiarity with social media publishing tools, analytics dashboards, and collaborative platforms. 4. A portfolio showcasing a variety of content formats from ads and emails to social captions and campaign messaging. 5. Basic understanding of paid social advertising and influencer marketing is a plus. About Company: Tier2 Digital provides digital services to medium-sized enterprises. Our mission is to enable the power of digital to every business through creative storytelling.