Job Summary: We are looking for a results-oriented Digital Marketing Executive with experience in the IT industry to plan and execute online marketing strategies that drive brand awareness, generate qualified leads, and support overall business growth. The ideal candidate will have hands-on experience with B2B marketing in IT services, software, or SaaS, and a strong understanding of digital channels including SEO, PPC, social media, and email marketing. Key Responsibility: Plan and execute digital marketing campaigns across Google Ads , LinkedIn , Meta , and other relevant platforms. Optimize the company website and landing pages for SEO and conversion rate performance. Create and manage content marketing strategies (blogs, whitepapers, case studies). Manage social media channels (LinkedIn, Twitter, etc.) with a B2B focus. Run email marketing campaigns for lead nurturing and client retention. Monitor and analyze performance metrics using Google Analytics , Search Console , and CRM tools. Conduct competitor research and market analysis to refine strategies. Collaborate with design, sales, and tech teams to align messaging with IT offerings. Stay updated on the latest trends in IT, digital marketing, and automation tools. Requirement: 2–4 years of experience in digital marketing , preferably in the IT or tech industry . Hands-on experience with tools like Google Ads , Google Analytics , HubSpot , Mailchimp , etc. Basic knowledge of HTML/CSS and CMS platforms (e.g., WordPress, Webflow). Strong understanding of SEO, paid ads, and lead generation funnels. Excellent communication and copywriting skills. Ability to work independently and manage multiple campaigns.
