Job Title: Marketing Manager Location: Pune Industry: Real Estate / Co-Living / PropTech Employment Type: Full-Time About Youthville: Youthville is a vibrant and growing co-living brand that offers high-quality, community-driven living experiences for young professionals and students. We are expanding rapidly and looking for a seasoned marketing professional to lead our growth and brand-building efforts. Role Overview: We are looking for a data-driven and digitally-savvy Marketing Manager to lead the end-to-end marketing efforts at Youthville. The incumbent will be responsible for driving qualified leads through both performance and organic marketing , optimizing marketing spends, and enhancing brand visibility across digital and offline channels. Key Responsibilities: Digital & Performance Marketing Own and execute digital marketing strategies across Google Ads, Meta platforms, and other performance channels. Track and optimize key performance metrics: CTR, CPL, Conversion Rates, and CAC . Lead SEO strategy and implementation to grow organic traffic. Plan and manage remarketing campaigns to improve funnel conversions. Organic & Referral Growth Build and scale organic and referral programs to drive low-CAC growth. Identify viral growth levers and community engagement strategies. Partner with internal teams to create engaging content, email campaigns, and lead nurturing flows. Creative & Branding Liaise with creative agencies and freelancers for cost-efficient and brand-aligned creatives . Lead website revamp or rebranding initiatives for better UX and conversions. Ensure brand consistency across all customer touchpoints. Offline/BTL Campaigns Execute targeted BTL marketing activities (college partnerships, flyers, events, etc.) to increase local visibility and inbound leads. Collaborate with sales and operations teams for ground-level activation and lead generation. Analytics & Reporting Regularly track, report, and analyze campaign performance and ROI. Recommend data-backed improvements to maximize marketing effectiveness. Desired Candidate Profile: 48 years of experience in digital and performance marketing; experience in real estate, co-living, D2C, or startup environments preferred. Deep expertise in Google Ads, Meta Ads, SEO, Google Analytics, and marketing automation tools . Strong understanding of CPL, CTR, CAC, Conversion Rate optimization. Excellent creative judgment and experience in coordinating with agencies/designers. Analytical mindset with hands-on experience in data tools like Excel, GA4, Hotjar, etc. Strong communication and project management skills. What We Offer: Chance to lead marketing for a growing lifestyle and co-living brand. A performance-driven and entrepreneurial work environment. Freedom to experiment and build scalable marketing funnels. Competitive salary + performance bonuses.