The Soka

Location: Noida Experience Required: 5+ Years Employment Type: Full-time About the Role: We are looking for an experienced Performance Marketing Manager to lead and optimize our digital marketing campaigns across multiple platforms. The ideal candidate will have a deep understanding of e-commerce performance marketing , strong analytical skills, and a proven record of driving ROI-driven growth through paid campaigns. Key Responsibilities: Develop, implement, and manage performance marketing campaigns across Google Ads, Meta Ads, and other digital channels. Optimize campaigns to achieve maximum ROI, conversions, and customer acquisition . Manage budgets and allocate spend efficiently across multiple platforms. Analyze performance data, prepare detailed reports, and provide actionable insights. Plan and execute retargeting, remarketing, and lookalike campaigns for improved performance. Collaborate with creative and content teams to develop effective ad creatives and landing pages. Conduct A/B testing to improve CTR, CPC, and conversion rates. Stay updated with the latest trends in digital advertising, analytics tools, and e-commerce marketing. Monitor website performance and coordinate with the e-commerce team to enhance user experience and conversion funnel. Requirements: Bachelor’s degree in marketing, Business, or a related field. Minimum 5 years of experience in Performance Marketing, preferably in an E-commerce environment . Strong expertise in Google Ads, Meta Ads Manager, Google Analytics, and Tag Manager . Hands-on experience with SEO, SEM, display, shopping ads, and performance tracking tools. Strong analytical and problem-solving skills with a data-driven mindset. Excellent communication, project management, and leadership skills. Preferred Skills: Experience with tools like Klaviyo, Shopify, Amazon Ads, or Flipkart Ads. Knowledge of affiliate marketing and influencer collaborations. Understanding of conversion rate optimization (CRO) and funnel strategies. What We Offer: Competitive salary and performance-based incentives. Opportunity to work with a growing e-commerce brand. Dynamic, collaborative, and growth-oriented environment.