THE M MAKERS PTE. LTD.

About the Role We’re hiring a Digital Media Manager to lead the execution and performance of paid media campaigns across a diverse client portfolio. You’ll be responsible for managing digital campaigns across platforms, ensuring KPI delivery and budget pacing, and presenting insights and strategies directly to clients. This is a hands-on, client-facing role that also includes team mentorship, internal process improvement, and upskilling initiatives that makes you a key driver of both performance and operational excellence. Key Responsibilities Campaign Strategy & Execution Plan, activate, and optimise digital media campaigns across Google Ads, Meta, TikTok, LinkedIn, and programmatic platforms. Monitor performance daily, ensuring campaigns deliver on KPIs such as ROAS, CPL, CTR, engagement, and overall budget pacing. Adjust targeting, bidding, creatives, and channel mix based on live performance insights and client objectives. Client Leadership & Communication Attend and lead client-facing meetings, including monthly/quarterly business reviews, performance reviews, and campaign discussions. Present campaign results, strategic recommendations, and platform trends in a clear, consultative manner. Build strong relationships with client stakeholders and act as a trusted digital advisor. Conduct digital media training sessions (internal or client-facing) on performance tools, platforms, or best practices when required. Performance Reporting & Analysis Create and manage campaign dashboards using Looker Studio and Supermetrics, integrating data across key platforms. Deliver weekly/monthly reporting with actionable insights, trend analysis, and next-step recommendations. Troubleshoot issues in tracking, attribution, or tag firing with support from analytics and tech teams. Team & Process Management Ensure campaign pacing, KPI performance, and QA checks are completed consistently across accounts. Collaborate with content, creative, and analytics teams to align media with cross-channel initiatives. Support onboarding and mentoring of junior media specialists, helping develop skills and enforce SOPs. Contribute to the continuous improvement of campaign processes, templates, and playbooks. Qualifications 4–6 years of experience managing performance marketing campaigns, ideally in an agency environment. Strong platform expertise across Google Ads, Meta Ads, TikTok, LinkedIn, and experience with GA4, Looker Studio, and Supermetrics. Experience leading client presentations, presenting reports, and defending strategic recommendations. Strong analytical mindset, comfortable troubleshooting data discrepancies or tracking issues. Proven ability to manage multiple campaigns, track pacing, and optimize toward business outcomes. Effective communicator with a proactive mindset and strong stakeholder management skills. Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred. Job Type: Full-time Benefits: Work from home Education: Bachelor's (Required) Experience: Performance Marketing: 3 years (Required)