Territory Manager

Medical Representative (MR)

roles & responsibilities

1. Promoting Products

• Visit doctors, pharmacists, and hospitals to explain company products
• Highlight benefits, usage, dosage, and competitive advantages
• Ensure doctors prescribe their brand of medicines

2. Sales & Target Achievement

• Meet monthly/quarterly sales targets
• Increase product demand in assigned territory
• Monitor sales performance and market share

3. Relationship Building

• Build strong professional relationships with doctors and healthcare providers
• Maintain regular follow-ups and trust
• Address queries and provide product updates

4. Product Knowledge

• Stay updated on:
  
• Drug composition
• Indications and side effects
• Competitor products
• Attend training sessions conducted by the company

5. Distribution Management

• Coordinate with stockists, chemists, and distributors
• Ensure product availability in pharmacies
• Monitor inventory levels

6. Market Research & Feedback

• Collect feedback from doctors and chemists
• Track competitor activities
• Report market trends to management

7. Planning & Reporting

• Plan daily visit schedules (doctor calls)
• Maintain call records and reports
• Submit daily/weekly/monthly reports

8. Conducting Promotional Activities

• Organize:
  
• Medical camps
• Doctor meetings
• Product presentations
• Participate in conferences and seminars

9. Compliance & Ethics

• Follow pharmaceutical regulations and ethical marketing practices
• Ensure accurate and honest communication about medicines

Key Skills Required

• Communication & persuasion
• Scientific understanding
• Time management
• Confidence and resilience