Marketing Associate - Event Planning Algoworks

7.0 - 10.0 years

0 Lacs

Noida

Remote

JD: Position: Marketing Associate (Events, Webinars, Dinners) Plan and execute custom events primarily in the US, including logistics; ensure all events support lead generation; conduct market research; and collaborate with other teams to manage successful events. Summary: The Marketing Associate will focus on planning, organizing, and hosting events, dinners, and executive meet-ups to drive business growth, including coordinating all logistics. These logistics include identifying ciities, venues and menues, as well as developing agendas, invites, collateral and give-aways for events. These events will take place primarily in the US, but also may be hosted in the UK/Europe, Canada, South America and India. This associate will also research market trends, regional opportunities for events, and target companies within key regions. They also will drive lead-generation strategies related to the events. Key Responsibilities: Plan and execute custom in-person events/dinners and virtual webinars for executives and potential clients, primarily in US but also in the UK/Europe, Canada, South America and India. Provide oversight for venue and vendor selection, agenda development, on-site management, and pre- and post-event internal briefings. Identify key stakeholders and presenters and ensure they are prepared for any presentations needed at the event. Craft engaging marketing programs for event sign-ups and post-event follow-ups to maximize lead conversion. Develop and execute email marketing campaigns and LinkedIn outreach tailored to different audience segments (prospects, MQLs, SQLs, partners and customers). Work with the content and design teams to create compelling email copies, subject lines, LinkedIn messages and event landing pages. Collaborate with cross-functional teams to ensure successful event execution and ensure all communications and event presentations align with our brand voice. Optimize campaigns for engagement, conversion, and lead quality, including A/B testing of different formats, CTAs, and messaging. Track MQLs from various marketing channels and ensure execute upload of this data accurately to CRM. Monitor and analyze campaign metrics (open rates, CTR, conversion rates, unsubscribe rates) and suggest improvements. Generate post-event reports on event outcomes, highlighting ROI and campaign effectivness. Consistently offer recommendations for future events. Required Skills/Experience: Proficiency in email marketing tools (HubSpot, Mailchimp, Marketo, or Pardot), LinkedIn Sales Navigator, and CRM platforms. Proven track record in hosting and managing successful events in the US and/or Europe. Strong organizational and event management skills. High attention to detail. Excellent communication and interpersonal skills. Experience working directly with sales or business development. Ability to work independently and as part of a team. Ability to work between 2pm to 11pm-

Posted 5 days ago

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