148 Tagging Jobs - Page 2

The duties for this role include packing products, maintaining warehouse inventory, loading/unloading items, weighing and labeling completed products for shipment or storage, tagging products, handling inventory, and other tasks as required by the Company. This is a full-time, permanent position with benefits including life insurance and paid sick time. The work schedule is during the day shift. Applicants should have the ability to reliably commute to Mumbai, Mumbai Suburban - 400056, Maharashtra or be willing to relocate before starting work. The preferred education level is Higher Secondary (12th Pass), and having 1 year of total work experience is also preferred. The work location for this position is in person.,

About The Role Skill required: Marketing Operations - Digital Asset Management (DAM) Designation: Creative Production Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designConsists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets What are we looking for? Partners with marketing, ecommerce, creative, and brand leads to ensure content consistency across regions and channels.Participates in client governance, performance reviews, and optimization discussions.Identifies operational bottlenecks and recommends automation or process improvements.Ensures compliance with client policies, legal usage rights, and archival rules.8+ years of experience in content operations or digital asset management, with at least 23 years in a lead or supervisory role.Hands-on experience with enterprise DAM platforms (e.g., Adobe AEM Assets, Aprimo, Bynder, Widen, Webdam, or Tenovos).Strong understanding of metadata frameworks, asset tagging, taxonomy, content governance, and digital rights management.Familiarity with creative workflows and formats (e.g., PSD, AI, INDD, JPG, MP4, PDF).Experience working with PIM systems, syndication tools, or CMS platforms is a plus.Excellent project management, stakeholder engagement, and reporting skills.Ability to manage high-volume global operations while ensuring attention to detail and SLA adherence. Roles and Responsibilities: Lead the operational management of enterprise DAM platforms (e.g., Adobe AEM, Bynder, Aprimo, Webdam, Tenovos, etc.).Manage the lifecycle of digital assets including uploading, version control, tagging, archival, rights management, and expiry.Define and maintain taxonomy, metadata schemas, tagging standards, and asset classification frameworks.Collaborate with content creators, creative teams, and marketing stakeholders to ensure accurate ingestion and retrieval of assets.Implement governance protocols and usage policies across regions, business units, and channels.Track asset usage metrics, audit logs, and KPIs to ensure content hygiene, compliance, and discoverability.Drive integration between DAM and connected systems such as PIM, CMS, syndication tools, and creative workflows.Manage and mentor a team of librarians, providing guidance on processes, performance, and workload prioritization.Coordinate with IT, automation, and transformation teams for system upgrades, automation opportunities, and new feature rollouts.Provide training to internal teams and external users on DAM best practices and system use. Qualification Any Graduation

Roles and Responsibilities Handle client and/or partner media profile(s) and channel(s) taking full responsibility of their end-to-end requirements Work on bulk media files for Kids specific content, Hollywood & International movies, Bollywood movies/songs, tv episodes, lifestyle content, online vlogging content, YouTubers, web series etc Understand descriptions, watch trailers, research and do exhaustive tagging and content categorization Understand & Ensure only high quality content is ingested to the system Ensure timely ingestion of the media with proper age group tags, age appropriate rating, compelling thumbnails/posters etc Understanding of Children's Internet Protection Acts, Privacy Rules, Family Content Rights etc Take full responsibility of client channels, including reviewing, maintaining, enhancing & marketing Create curated and handpicked programs / playlists while monitoring ever-changing viewer trends based on detailed data analysis Watch for market trends and competitor strategies in the genres that pertain to assigned client/channels and then implement if applicable Set and meet traffic target for such channels through creative thinking and proven methods Confidently analyze high volume content / traffic data in xl, and then communicate data-based strategies with all stakeholders Continually Implement new ways of analyzing high volume traffic data, and content exposure strategies while keeping focus on the main goal of increasing watch time and revenue Effectively monitor and test all strategies, constantly improving the channel and adjusting strategy as needed Manage, maintain and document all data related to assigned clients/channels Report successes and learning opportunities to other team members and cross functional teams in a manner that increases the skill of the collective team Desired Candidate Profile Prior experience in handling Kids specific and movies & Tv content, in any new media, connected TV or OTT platforms Clear understanding of the edutainment and entertainment audience and what they want In-depth understanding of the US audience and their preference towards such content Passionate about international Kids or Movies & TV verticals and online media such as YouTube In-depth understanding of taxonomy/categorization/Genres and how it works Ability to research and figure out genres/category details and tag or categorize the content effectively Good understanding of new media, Connected TV, OTT platforms, IPTV, Smart TV and mobile apps and good understanding of such technology usage Exceptional working knowledge of xl, filters, functions, pivot tables, and formulas is essential. Ability to analyze high volume data using xl features. Excel VBA knowledge or experience is a bonus. Experience with and good working knowledge of Google Drive Apps: Google Sheets, Google Docs, Gmail, Slides, etc. Google sheets functions, formulas, filters, etc is a must. Knowledge of Google Apps Script is a bonus. Prior experience with Monday.com or other project management tools and/or integration tools such as Zapier or Make is a bonus. Perks and Benefits Best in the Industry

SUMMARY Purpose of Job: Support the effective management of company assets throughout their lifecycle, ensuring accuracy, accountability, and compliance. The role focuses on maintaining updated asset records, monitoring utilization, and assisting in the reconciliation of fixed and movable assets. The position is responsible for providing timely and accurate asset-related data to management; assisting in audits. Job Description: Through Google Sheet operate CAPEX PR & PO. Maintain equipment details. Maintain vendor service PO. It is maintained totally through Google Sheet with a variety of reports. Good knowledge of Excel, Word & PowerPoint. Requirements Required relevant experience (Type and Nature) Hands-on exposure to asset tracking systems, advanced MS Office, or asset management tools . Experience in monitoring, recording, and reconciling fixed assets . Practical experience in coordinating with procurement, finance, and operations teams for asset lifecycle management. Experience in asset management, inventory control, or finance-related roles . Technical competency and skill required to execute the role Proficiency in asset tracking, tagging, and lifecycle management . Ability to maintain and reconcile asset registers, depreciation schedules, and disposal records . Familiarity with advanced MS Office (Excel, Word, PowerPoint) . Competence in variance analysis, MIS reporting, and asset reconciliation . Ability to prepare asset utilization and cost-benefit analysis reports . Ability to generate dashboards and reports for management decision-making . Knowledge of inventory control methods .

Freshers can apply too (18-20k inhand) experience 6m( upto 23k inhand) 5 days working Grads only Rotational shifts and offs Both side cabs Loc: Gurgaon

** We prefer candidates with end-to-end campaign management experience on CM360, who are proficient in both trafficking and tagging, and can join us within 45-60 days. ** Location: Hyderabad, Chennai, Coimbatore & Bangalore Experience: 6-7 years Skills: CM360, End to End campaign knowledge, Ad trafficking, Troubleshooting, Billing, Reporting, Campaign setup & optimization on CM 360, Understanding of pixel & floodlight tagging etc About us We are an integral part of Annalect Global and Omnicom Group, one of the largest media and adve We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising ag We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the worlds creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together. This is an exciting role and would entail you to Managing day-to-day technical relationships with top-tier ad agencies, brands, and media partners Prepping, launching, and maintaining technical aspects of all campaigns Finalize consideration sets, help Analyst/Sr. Analyst to craft RFPs and work with the team to review all proposals from publishers/vendors Lead and oversee Analyst/Sr. Analyst to ensure campaign readiness to launch, campaigns are executed with excellence and plans stay within approved budget Keep abreast of industry trends and assist in knowledge sharing across the team and agency Lead the creation of POVs where necessary of new opportunities and/or vendor updates along with the Manager Assist in reconciliation of discrepant billing issues Serve as an escalation point for Analyst/Senior Analyst to help troubleshoot operational issues Lead by example while developing, motivating, and coaching the Analyst /Senior Analyst. This may be the right role for you if you have A full-time graduate degree (Mandatory) 6-7 years of experience in digital campaign management Detail-oriented with exceptional critical thinking and problem-solving abilities Proficiency with Microsoft Excel, Word, and PowerPoint Proficiency with Prisma and 3rd party ad servers Ability to multi-task, work successfully with teams, and work under pressure Excellent time management skills Strong leadership.

Core DevOps & Linux Scripting with Bash, Python, or Groovy for automation. Understanding of networking basics DNS, HTTP, SSL/TLS, load balancin.Build and artifact management (Maven, Gradle, npm, PyPI,Artifactory, Nexus.Version Control & Collaboration

Freshers can apply too 5 days working Grads only Rotational shifts and offs Both side cabs Loc: Gurgaon

You should have a good understanding of Asset Management, both hardware and software, and be familiar with the usage of ITAM tools. As a candidate, you are expected to possess strong communication skills and aptitude for information processing. The ideal candidate for this position should hold a degree in Engineering or Science, or any other relevant field. Your technical skills should include knowledge and experience in Hardware and Software Asset Management, user asset onboarding and offboarding, as well as familiarity with Contract Management and Procurement Life Cycle. Additionally, you should be proficient in using ITSM tools such as ServiceNow and Remedy. Your primary responsibilities will involve Asset Management tasks such as tagging and de-tagging assets in Hardware Asset Management, managing entitlement versus usage of licenses, handling user onboarding and offboarding, contract renewal and negotiations, and overseeing the Procurement Life Cycle. You should also be able to create plans in MS Project and log information into tools like Remedy or ServiceNow. In terms of behavioral skills, you should be able to effectively deliver information through various formats like emails, reports, and decision documents. Strong communication skills are essential, along with the ability to plan and organize tasks efficiently. Understanding customer needs and demonstrating a commitment to meeting them is crucial, as well as having a customer-focused approach and the ability to address customer concerns effectively and professionally.,

Data Analytics Engineer Location - Hyderabad, Bangalore, Chennai, Gurgaon Experience -3+ Years Role Description: About the Team You will Join: Credera is a global consulting firm that combines transformational consulting capabilities, deep industry knowledge, and AI and technology expertise to deliver valuable customer experiences and accelerated growth across a broad range of industries worldwide. Our one-of-a-kind global boutique approach means we provide our clients with tailored solutions unique to their organization that can scale due to our extensive footprint. As a values-led organization, our mission is to make an extraordinary impact on our clients, our people, and our community. We believe it is this approach that has allowed us to work with and transform the most influential brands and organizations in the world, from strategy through to execution. More information is available at www.credera.com . We are part of the OPMG Group of Companies, a division of Omnicom Group Inc. What You Will Do: Requirements engineering for the integration of MarTech on webpages. Implementation of MarTech and AdTech under consideration of governance guidelines, both client-side and server-side. Troubleshooting of MarTech implementations. Configuration of cookie consent management platforms. Performing tag and cookie audits. Supporting with data layer implementations based on existing data collection architecture, processes, and standardized data layer. Supporting automation initiatives and data layer implementations based on existing data collection architecture, processes, and a standardized data layer. Job Responsibilities: Experience with JavaScript Knowledge of tag management systems (e.g. Google Tag Manager, Adobe Launch, Tealium), preferred Ensighten is a plus Very good written and spoken English (direct customer contact)

As a Labeling Specialist, your primary responsibility will be to label images, videos, texts, audio, etc. using special markup tools. You will need to identify and tag key information with high accuracy based on task guidelines. Additionally, you will be analyzing data and classifying it into defined categories. Requirements: - Must hold a B.Tech, BCA, or BSc degree - Candidates with a background in Data Science or Python are preferred - Good understanding of AIML terminology This is a full-time position with a day shift schedule, Monday to Friday. The work location is in person.,

You will be a member of a team providing media analysis services for global brands. This role entails the analysis of published media content for entity mentions, topics, and themes relevant to Onclusives global enterprise client base. Your main responsibility will be to analyze news content in the English language. You will review media content and then apply tagging and coding to systematically categorize and label each item according to predefined guidelines. There will also be an element of curation work involved, checking news articles that have been analyzed via automated means, ensuring these are correct, and providing feedback where there are errors. You will analyze news content by cross-referencing it with a client-specific analytics brief. Each brief includes predefined criteria and categorization guidelines tailored to the project. Criteria may include Sentiment, Spokespeople, Competitors, Topics, Key messages. Use Onclusives in-house data analysis apps to perform the analysis. Ensure accuracy and consistency while strictly following predefined guidelines. For certain projects, write English summaries that provide an overview of the analyzed news stories over a defined period. You will ensure timely delivery against project deadlines, working closely with your Team Leader and communicating any issues that arise. Maintain effective and frequent communication with the media analysis team and other stakeholders to ensure issues are addressed promptly. Work with colleagues within your team to ensure consistency of analysis. Keep accurate records of work completed and errors logged. Update records as required on CRM/project management software. Who you are: - 1 year of experience - Excellent oral and written English - Knowledge of other main European languages is an advantage - Experience using Microsoft Office Suite, including Excel and PowerPoint - Ability to learn new software packages, including Onclusives in-house data analysis apps - Comfortable communicating across multiple online platforms (e.g., email, Microsoft Teams, project management tools) - Proven interest in media culture and understanding of the global corporate news agenda - Strong ability to plan and manage own workload independently to meet deadlines - Willingness and flexibility to work shifts as defined by Team Management What we can offer: We are a global fast-growing company that offers a variety of opportunities for you to develop your skill set and career. In exchange for your contribution, we can offer you competitive salary and benefits, hybrid working in a team that is passionate about the work we deliver and supporting the development of those that we work with. A company focus on wellbeing and work-life balance including initiatives such as flexible working and mental health support.,

Hello!!! Currently, we have an exciting job opportunity with one of our prestigious client CONFIDENTIAL Client: 50 yrs old UK based product development company Location : Chennai Role: Analytics Developer - 3+ Yrs (tagging) Skill set: Adobe launch/ GTM/ Google Tag Manager Adobe target Adobe Analytics Regards, Sundari

Experience implementing, enhancing, and troubleshooting Adobe CQ5/AEM installations. Development experience in Core Java, J2EE, Adobe CQ5, Restful web services, and JavaScript frameworks like jQuery or Extjs. Knowledge and demonstrated experience with cross-browser and cross-platform issues (IE, Firefox, Safari, etc.). Very good knowledge of Java Content Repository (API) suite, Sling web framework, and Apache Felix OSGi framework is required. Strong client interfacing, excellent communication, analytical, and problem-solving skills. Primary Skills: - Adobe CQ5 (AEM) Content Management (CMS) experience - Creating OSGI bundle, CQ5 Components, Workflow - Java/J2EE skills and OOPS with proficiency design patterns - Knowledge of Architectural patterns - Good understanding and work experience of Java Frameworks (like Struts, Spring etc.) - Knowledge of CRX and Apache Sling - Familiarity with UML diagrams (Use case, Class, Sequence, Activity, Deployment) - Experience in designing modules and components - Exposure to end-to-end implementation on AEM - Performance optimization and scalability in AEM - Thorough understanding of AEM Security model with understanding of SSO - Knowledge of various AEM components like MSM, Mobile, I18N, Tagging, Translation, Search etc. - Experience of Migrating content from one legacy system to AEM - Integration of CMS with CRM, E-commerce, or portals Secondary Skills: - Identifying the requirement in the discovery phase - Identifying the NFRs and recommending an approach to address these requirements - Designing Solution architecture - Identifying components and Templates required - Creating solutions and presenting to customers,

-Knowledge of Mobile Equipments is must -Inspection of tools and machinery at site and ensure fit for use equipments use at site. -Ensure healthiness of mobile equipments -Ensure Tagging system at site -Reporting of all NCR and compliance Required Candidate profile -Candidate is must to have LEEA Certification -Atleast 8 years experience in must -Must have good knowledge of Mobile Equipment & their maintenance

Responsibilities: * Set up & Manage multi channel (email, whatsapp, sms etc ) campaigns using NetCore/MoEngage/CleverTap * Build user journey, automation workflows and audience segments for user retention and engagement *Ensure data hygiene

Role & responsibilities Design and develop digital analytics data collection requirements, analyze data for data quality issues, conduct cross-partner QA both pre- and post-launch, ensuring accurate data flows into Adobe Analytics and Adobe Target Build a robust data architecture that maps business requirements to specific variables (eVars, props, and events) Conduct collaborator interviews to identify data and analytics needs for the organization Manage analytics technology roadmap detailing planned updates and improvements, ensuring it is aligned with business needs and enterprise projects Work with the business and other key collaborators in understanding the requirements and translation to the technology components being developed. Gather and document business requirements Act as liaison between the Business and IT Manage analytics technology requests ensuring work is completed within a reasonable timeframe and to a high degree of quality. Expert knowledge of Adobe Analytics, and Adobe Target products; good understanding of how to create reports, implement data collection through Adobe Tags, and to test and debug tags manually and/or by using debugging tools such as Observe point or Omnibus. Conduct forensic analysis, including data accuracy reviews and collaboration with multi-functional teams, to quickly identify and resolve data-quality issues. Stay ahead of with issues and trends in online marketing, with an emphasis on analytics especially for privacy compliance and mobile as well as emerging technologies. Comfortably interact with various levels of management and lead multi-functional, cross-regional teams. Effectively work with business leaders in Marketing, Digital Business, and Analytics to work towards results. Provide oversight, coaching, and mentoring for an internal implementation team and 3rd party vendor partners. Work with minimal oversight; results and relationships are monitored through periodic reviews. Perform quality review checks on project results and drives day-to-day prioritization of work. Recommend data governance models, ensuring data quality, consistency, and compliance. Preferred candidate profile 4 +year Bachelor’s Degree in Mathematics, Statistics, MIS, Business, or other relevant fields 2 or more years of digital analytics or technology experience providing leadership in the digital analytics domain and related technology Must have hands-on experience in designing and handling the data collection for Adobe Analytics, Adobe Target, and Adobe Tags Deep technical Adobe Suite expertise, specifically the Adobe Experience Cloud (Adobe Analytics, Adobe Target, and Adobe Tags) Expert in the solution design, architecture, implementation, and QA process, including tagging requirements, tag management across partners (website, digital media, CRM, or other), Adobe Tags implementation, partnership with development teams to identify and resolve technical errors that inhibit appropriate data capture Significant experience and understanding of digital analytics, marketing, tagging, A/B testing and personalization strategies and technologies

Reporting To (title): Analytics Manager Experience: 4-6 years of experience in Google Analytics, GTM, GA4 tagging and Reporting Job responsibilities Good understanding of KPI and Goals in GA4/Adobe Analytics. Measurement plan creation and execution Manage and implement web analytics tools (e.g., Google Analytics (GTM), Adobe Analytics) to track and measure website performance, user behaviour, and conversion funnels. Develop and maintain custom tracking to ensure accurate data collection and reporting. Create and maintain comprehensive digital dashboards to provide real-time and actionable insights to relevant stakeholders. Conduct in-depth analysis of digital marketing campaigns, identifying trends, patterns, and visualisations in Looker Studio. Integrate digital data from various sources to gain a holistic view of marketing performance. Strong data visualisation skills and ability to create an automated solution as per business requirements Proactively seek,identifyand evaluate innovative opportunities for growth & improvement Key skills and experience Proven experience (4 - 5 years) in Google Analytics, GTM, Looker studio & other advanced analytics, digital analytics, web analytics, and marketing data strategy. Extensive knowledge of web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization platforms. Proficiency in data analysis and statistical techniques to derive insights from complex data sets Proficiency in excel and other data analytics tools Knowledge, skills & abilities Area of responsibility Minimum required Preferred Education/training B.Tech/BE/ Graduates/Postgraduates with Proficiency in analytics Years of relevant experience 4 6 years of experience Expert in GTM implementation Skills and knowledge Advanced Excel, Google Analytics, Adobe Analytics. Looker studio Understanding of Powerbi/Tableau Communication skills Excellent communication skills in English Time management Detail-oriented, organized, with problem solving approach and should be able to manage multiple projects and simultaneously while maintaining accuracy Team player Must be a self-starter, but also a team player with the ability to multi-task and excel in a fast paced, matrix and customer service-oriented environment

Min. 6 months of any customer service experience Freshers can apply too 5 days working Grads only Rotational shifts and offs Both side cabs Loc: Gurgaon Salary: Freshers:17 k in hand | 21 k CTC Exp:21k in hand | 25K CTC

Min. 6 months of any customer service experience Freshers can apply too 5 days working Grads only Rotational shifts and offs Both side cabs Loc: Gurgaon Salary: Freshers:17k in hand | 20k CTC Exp:22k in hand | 25K CTC

Min. 6 months of any customer service experience Freshers can apply too 5 days working Grads only Rotational shifts and offs Both side cabs Loc: Gurgaon Salary: Freshers:17k in hand | 20k CTC Exp:22k in hand | 25K CTC

Job Requirements Prepare Asset register by referring engineering drawing Prepare Equipment hierarchy Review vendor documents and create SPIR (Spare Parts) Review spare parts and prepare Bill of Materials Work Experience 3 -18 years of experience Knowledge in Tag extraction, Equipment creation, Bill of Material creation. Maintenance experience in Oil and gas process equipment Knowledge in reviewing engineering drawings Project management SAP / CMMS data management Details Asset / Equipment master knowledge

Responsibilities: * Plan merchandise assortments & pricing strategies * Source fabrics & trims, manage supplier relationships * Coordinate garment manufacturing process * Collaborate with design team on product development Annual bonus

We are looking for a detail-oriented Image Annotator to join our AI/ML team. In this role, you will be responsible for labeling, tagging, and annotating images to train computer vision and AI models. Your work will directly contribute to building high-quality datasets that power intelligent systems. Key Responsibilities Annotate, label, and tag images using internal/external tools. Ensure accuracy and consistency of annotations across large datasets. Follow detailed annotation guidelines and project requirements. Review and validate data for errors, inconsistencies, or quality issues. Collaborate with data scientists, ML engineers, and QA teams to improve dataset quality. Meet daily/weekly productivity and quality targets. Requirements Education: Bachelors degree (preferred) or equivalent experience. Strong attention to detail and ability to follow complex instructions. Familiarity with image annotation tools (e.g., Labelbox, CVAT, Supervisely, VGG Image Annotator, etc.) is a plus. Basic knowledge of computer vision, AI/ML, or data labeling is desirable. Ability to work with repetitive tasks while maintaining high accuracy. Good communication skills and team collaboration.

Educational Requirements Service Line Data & Analytics Unit Responsibilities Oversee complex data collection, defining requirements, optimizing the web analytics framework, and ensuring data quality/governance Capture necessary web data, oversee tagging implementation, and support marketing integrations (Adobe Launch) Test and validate new tags; audit and maintain existing tags Maintain robust processes and KPI framework to ensure data quality/governance Support web analytics architecture and data layer, continuing to build/mature analytics solutions Stay informed on new analytics trends and raise enhancement suggestions to the team (privacy laws, cookie-less tracking, new software etc.) Additional Responsibilities: Adobe Analytics Developer Certification Adobe Suite (including Marketo, AEM, Tag Manager), Decibel Insights (or other session replay), Qualtrics (or other site survey) GA4 and Google Tag Manager Prior Web SDK implementation Customer Data Platform experience to shape future data strategy at Waters Experience working in an agile environment Technical and Professional Requirements: Bachelors degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline Deep knowledge of website tagging and analytics platforms with at least 2+ years previous use of Adobe Analytics, Adobe Target, and Adobe Launch with an emphasis on software implementation, maintenance, and tagging best practices JavaScript/Jquery in support of tagging and third-party marketing tracketing Successful track record of providing strategic recommendations to optimize the digital customer experience (B2B experience is a plus) Proficient Office 365 (Advanced Excel, PowerPoint, Teams, Outlook, etc.) Preferred Skills: Technology->Analytics - Functional->Web Analytics Technology->Adobe Analytics->Analytics Functional