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8.0 - 13.0 years
20 - 35 Lacs
hyderabad, bengaluru, delhi / ncr
Hybrid
Job Summary : As a Marketing and Customer Analytics Manager, you will lead the design, implementation, and optimization of analytics solutions for clients. Your role will involve conducting user experience assessments, managing data processes, and delivering actionable insights to improve marketing initiatives and customer journeys. Roles & Responsibilities : Conduct user experience assessments on websites/apps and provide recommendations to optimize analytics stacks. Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints. Manage processes for capturing, storing, using, and tracking online activity data from multiple channels. Use consultative skills, business knowledge, and technical expertise to integrate analytics technologies into clients digital platforms and achieve business results. Analyze integration aspects between web analytics and allied systems like websites, apps, campaign managers, audience managers, Firebase, and tag managers. Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients. Understand customer journeys and current trends to provide recommendations for improving marketing initiatives, personalization, and advertising strategies. Identify, scope, and partner with technology solution providers and marketing agencies to deliver tailored solutions. Work with technology teams to orchestrate and implement integrations, including API-based integrations. Understand and convey the impact of regulations like HIPAA, CCPA, and GDPR on marketing channels. Mobilize and organize across multiple stakeholders and projects with strong project management skills. Drive business development efforts and thought leadership in the digital marketing platform space. Professional & Technical Skills : Must Have Skills: Proficiency in marketing fundamentals, digital marketing, web analytics, and customer analytics. Strong knowledge of website/app and marketing analytics tools like Adobe Analytics, Adobe Target, Google Analytics, Adobe CJA, NetInsight, Appsflyer, WebTrends, Optimizely, SEMRush, and Firebase. Hands-on experience in delivering and executing technical/functional design solutions. Good to Have Skills: Experience with tag management platforms (GTM, Adobe Launch, Tealium), Ads conversion pixels, DMPs, and visualization tools like Tableau, PowerBI, and Google Data Studio. Knowledge of marketing analytics concepts, including customer segmentation, attribution modelling, and campaign optimization.
Posted 4 days ago
4.0 - 9.0 years
12 - 22 Lacs
Bengaluru
Hybrid
"Passionate About Adobe? Join Our Adobe Target Technical Team!" Be part of a dynamic community driving digital innovation! Get your Interview Scheduled today! To begin with, please share an audio or video introduction about your work experience on the below WhatsApp link for a QUICK response . https://wa.me/917249197853 (No calls please) This is an OFFROLE on going position with 'Om Human Resource Agency Pvt Ltd' and you will be deputed at Adobe Systems office. Work Experience- 4+ Years relevant experience in Adobe Target development Work Location- Bangalore Adobe Office CTC Offered- Upto 25Lpa Work Mode- Hybrid Shifts- General Shifts Additional Benefits/Perks- Best Work Environment, Medical & Accidental Insurance, PF, Annual Leaves and Meals. Job Description: Deep knowledge of and experience in front-end web development technologies, namely JavaScript, CSS, and HTML Knowledge and experience working with A/B testing platforms Good understanding of Optimization / Experimentation tools like Adobe Target, AJO Good understanding / exposure to cross product integration (i.e. Target AAM, Target - Analytics, AEP - CJA etc..) Hands-on experience with network diagnostics, network analytics tools. Proficient in Tag Management Solutions preferably Adobe Launch Bachelor degree or equivalent experience in Computer Science or related field, with a minimum of 5 years of practical experience Knowledge of Web Analytics is a plus A solid grasp of how web applications work including security, session management, and best development practices. 4-6 years of software engineering experience Experience working with cross geo partners/teams in delivering solutions Experience in building tools/automation/self-service/simple pages capabilities Good coding experience on frontend technologies involving web based applications. Strong interpersonal and analytical skills Ability to communicate and closely partner with colleagues in several different business functions Best Regards, Rashida P Email- rashida@omhra.in https://www.linkedin.com/company/om-hra-pvt-ltd/mycompany/
Posted 3 months ago
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