3.0 - 7.0 years

0 Lacs

karnataka

On-site

You are currently seeking a web development specialist to join the Global eCommerce Team at Lenovo. As a web development specialist, you will be responsible for supporting MarTech enablement on Lenovo.com. Your primary role will involve collaborating closely with Digital marketing teams globally and handling the browser-based development of customer-facing features within vertical features of the application. Additionally, you will engage with Lenovo business teams, IT, 3rd-party vendors, and other stakeholders to review requirements, test, and implement new tech capabilities on the Lenovo eCommerce platform worldwide. Your responsibilities will include: - Demonstrating familiarity with tools like Chrome Debugger, Charles Proxy, Firebug, mobile debugging, various BI tools, databases, and SQL languages - Having experience in digital marketing and web analytics products such as Adobe Analytics, Webtrends, and other analytics tools - Possessing a working knowledge of tag managers like Adobe Launch, Tealium suite of products, or equivalent - Efficiently troubleshooting and analyzing complex issues related to JavaScript Tags, APIs, Data Discrepancies, and general front-end code languages - Becoming an expert in the suite of Adobe/Tealium products - Conducting market research on tools & technologies, staying updated with changing market trends like cookie-less tracking, first-party data collection, changing privacy compliances, etc. - Collaborating cross-functionally to achieve desired results on time - Being available to work across various time zones, off-hours, and long hours as needed - Demonstrating a clear sense of accountability & ownership - Delivering presentations effectively to all levels of management - Having knowledge of JIRA and Adobe Analytics It is important to note that Lenovo follows strict policies and legal compliance for the recruitment process. Interviews may be conducted via audio, video, or in-person, and you will always meet with an official Lenovo representative. Kindly verify job offers through the official Lenovo careers page or contact IndiaTA@lenovo.com to protect yourself from recruitment fraud. Stay informed and report any suspicious activity to local authorities.,

Posted 1 month ago

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Data Analyst - Adobe Target dentsu

2.0 - 6.0 years

0 Lacs

pune, maharashtra

On-site

You will be part of a global leader in integrated growth and transformation, dentsu, which operates in approximately 120 countries with a team of around 68,000 employees. Within dentsu, Merkle, a leading customer experience management firm, specializes in delivering personalized, data-driven marketing strategies that drive growth, engagement, and loyalty for clients. As a member of this dynamic team, you will be responsible for the following: - Designing, executing, and optimizing personalized digital experiences across web and mobile platforms using Adobe Target. - Developing and implementing A/B tests, multivariate tests, and segmentation strategies to enhance user engagement and conversion rates. - Analyzing data and user behavior to identify opportunities for optimization and personalization. - Collaborating with cross-functional teams to implement targeted campaigns and initiatives. - Staying updated on industry trends and best practices in digital marketing, personalization, and optimization. - Providing training and guidance to team members on Adobe Target functionalities and best practices. - Monitoring and reporting on key performance metrics and campaign effectiveness, providing insights and recommendations for continuous improvement. - Having an understanding of A4T integration, tag managers such as Adobe Launch, GTM, Tealium, etc., and implementing Adobe Web SDK. - Building Web Analytics KPIs, Technical Requirements, and setting up different analytics tools (Adobe Analytics, Adobe Launch, GTM) for various business partners. - Being well-versed in Adobe Analytics features (Variables, Report Suite Configurations, Metrics, Dimensions, Segments, etc.). - Utilizing tool expertise in Adobe Target and Adobe Launch. In addition, the following skills are required for this role: - Basic understanding of JS, HTML, and CSS. - Proficiency in Adobe suite and MS Office tools, especially Excel and PowerPoint. - Excellent communication and analytical skills. - Ability to manage and prioritize multiple concurrent tasks while meeting aggressive deadlines in a fast-paced environment with optimism. - Comfort with remote video collaboration tools such as Zoom and Teams. If you have 2 to 4 years of experience and are located in Pune, this opportunity is ideal for you to contribute to the innovative and impactful work at dentsu and Merkle.,

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