Strategic Outdoor Media Planner & Buyer

# **Job Description: Strategic Outdoor Media Planner & Buyer** **Position:** Strategic Outdoor Media Planner & Buyer **Department:** Marketing / Media Planning **Location:** \[Insert Location] **Employment Type:** Full-time **Experience Required:** 1–5 years **Salary Range:** ₹25,000 – ₹35,000 per month --- ### **About the Role** We are looking for a dynamic and result-oriented **Strategic Outdoor Media Planner & Buyer** to manage and execute impactful **Out-of-Home (OOH) advertising campaigns**. This role requires a balance of creativity, market knowledge, negotiation skills, and data-driven decision-making to maximize ROI from outdoor media investments. --- ### **Key Responsibilities** * Plan and execute **OOH media strategies** that align with marketing and business objectives. * Research and analyze **target audience behavior, locations, and media touchpoints** to select the best outdoor platforms. * Identify, negotiate, and purchase **prime outdoor media inventory** (billboards, transit, digital OOH, street furniture, etc.). * Collaborate with creative teams to ensure **effective messaging and impactful execution**. * Track and analyze campaign performance, providing **insights and optimization recommendations**. * Maintain strong vendor relationships and explore **new outdoor media opportunities**. * Stay updated with **OOH industry trends, technologies, and programmatic OOH innovations**. --- ### **Requirements** * Bachelor’s degree in Marketing, Media, Business, or a related field. * 1–5 years of proven experience in **media planning and buying**, preferably with OOH exposure. * Strong knowledge of **OOH advertising formats, audience targeting, and measurement metrics**. * Excellent **negotiation, communication, and vendor management** skills. * Analytical mindset with proficiency in **MS Excel, PowerPoint, and research tools**. * Ability to work independently, manage multiple campaigns, and meet deadlines. --- ### **Key Competencies** * Strategic Thinking & Media Planning * Market & Audience Research * Budget & Vendor Management * Data Analysis & Campaign Reporting * Negotiation & Relationship Building --- ### **What We Offer** * Competitive salary: **₹25,000 – ₹35,000 per month** * Growth opportunities in a fast-paced, media-driven environment * Chance to work on **high-visibility outdoor campaigns** * Collaborative and creative work culture ---

Job Type: Full-time

Pay: ₹25,296.48 - ₹35,352.00 per month

Work Location: In person