Key Skills: Marketing Analytics, Analytics, SQL, Python, Business Analysis, Predictive Analysis, Statistical Analysis. Roles and Responsibilities: Gathers operational data from various cross-functional stakeholders to examine past business performance. Identifies data patterns and trends, and provides insights to enhance business decision-making capability in business planning, process improvement, solution assessment, etc. Recommends actions for future developments and strategic business opportunities, as well as enhancements to operational policies. May be involved in exploratory data analysis, confirmatory data analysis, and/or qualitative analysis. Translates data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicates clearly and effectively to business partners and senior leaders all findings. Continuously improves processes and strategies by exploring and evaluating new data sources, tools, and capabilities. Works closely with internal and external business partners in building, implementing, tracking, and improving decision strategies. Appropriately assesses risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing, and reporting control issues with transparency. Experience Requirement: 3-8 years of relevant experience in business analytics, data analysis, or business intelligence roles. Proven experience in using analytical tools such as SQL, Excel, Python, or R to extract and analyze data. Hands-on experience with data visualization tools such as Tableau, Power BI, or similar platforms. Experience working in cross-functional teams and supporting decision-making through data-driven insights. Strong track record of identifying business trends and providing actionable recommendations based on data analysis. Demonstrated ability to handle multiple projects simultaneously with a strong attention to detail. Education: B.Tech M.Tech (Dual), MCA, B.Tech.
