5 - 8 years
15 - 25 Lacs
Posted:1 month ago|
Platform:
Hybrid
Full Time
Key Responsibilities
• Lead the architecture and planning of a new Marketo instance, or migration from an
existing platform
• Lead end-to-end Marketo instance setup or migration
• Design and implement scalable lead lifecycle strategies including scoring, routing,
and nurturing
• Establish scalable campaign frameworks and reusable templates for global use
• Own end-to-end strategy, execution, and optimization of all Marketo campaigns and
programs
• Manage email deliverability, A/B testing, and performance analysis
• Improve segmentation, personalization, and engagement strategies
• Maintain and optimize Marketo instance healthasset hygiene, folder structure,
and field management
• Oversee data governance, privacy compliance and deliverability best practices
• Develop and maintain documentation, SOPs, naming conventions, and training for
internal teams
• Provide performance insights and campaign ROI reporting using Marketo and
analytics tools
• Instance audits, platform enhancements, and automation roadmaps to support
scaling efforts
• Lead discovery sessions, status calls, and enablement sessions
• Explore and implement AI capabilities within Marketo and integrated platforms
• Stay up to date on AI trends in marketing automation and guide clients accordingly
• Act as a trusted advisor to clients and internal stakeholders
Nice to Have
• Experience with API integrations, webhook configurations, or velocity scripting
• Marketo Certified Expert (MCE)
• Exposure to account-based marketing (ABM) strategies and Attribution Models
Grazitti Interactive
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