Role & responsibilities: Setup sales & distribution of the Trade Generics business for the promoter Drive pilot launch of the trade generics business in select states : establish & manage the Direct to retail model and then scale to pan India Oversee sales team hiring for the pilot launch and then scale up Initially report to promoter and later to BU head Preferred candidate profile: Educational Qualification: Bachelors 5+ years of sales & distribution experience (In Pharma or FMCG); Experience with Direct to Retail model of distribution is must Relevant roles: Regional sales manager, State sales manager, Area sales manager in the trade generics division of a pharmaceutical company Prior experience of setting up sales distribution from scratch for a new pharma company is preferred Build Micro market & channel focus Sizing & territory mapping, District wise target setting & stockist / chemist action plan Design Pricing strategy & schemes, oversee price monitoring & governance Develop Salesforce effectiveness plan Chemist segmentation, FF sizing, coverage & Beat planning, IC planning & Sales reviews setup Enable Chemist engagement Channel archetyping Loyalty programs, governance Sales Team buildout Drive hiring of the sales team Overall management of training programs design & execution for the sales teams on value proposition & product spec. Drive the pilot launch in GJ Guide creation of playbooks to capture learnings from pilot, to implement for pan India launch Scale up salesforce & setup governance for pan India launch Rahul Gupta Human Resource - India SRK PureMed hr@srkpuremed.com | https://srkpm.com/