Overview The Graphic Designer plays a crucial role in shaping the visual identity of the organization. As a key member of the marketing or design team, the Graphic Designer is responsible for creating compelling visual content that resonates with the target audience. This position is essential in ensuring that all graphics align with the company s brand strategy and messaging. The ideal candidate possesses a unique blend of creativity and technical skills, enabling them to produce high-quality designs across various media, including digital, print, and social platforms. By collaborating closely with marketing, product, and development teams, the Graphic Designer brings concepts to life and enhances the user experience through visually appealing designs. This role not only requires artistic talent but also a deep understanding of user needs, trends, and industry standards. Ultimately, the Graphic Designer contributes significantly to the success of marketing campaigns and the overall brand image, making it a vital component of the organizations growth and customer engagement efforts. Key Responsibilities Develop and design branding materials such as logos, brochures, and banners. Create visually engaging graphics for social media platforms. Collaborate with marketing and product teams to understand project goals. Produce layouts and mock-ups for web and mobile applications. Ensure all designs are consistent with the company s brand guidelines. Participate in brainstorming sessions to generate new ideas. Revise designs based on feedback from stakeholders. Stay updated with industry trends and software advancements. Prepare and deliver final files for print and digital distribution. Design promotional materials for events and campaigns. Manage multiple projects and meet deadlines effectively. Maintain an organized library of design assets. Work with web developers to enhance user experience through design. Conduct research to support design decisions and strategies. Assist in coordinating photo shoots and sourcing imagery. Required Qualifications Bachelors degree in Graphic Design or a related field. 2+ years of professional graphic design experience. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign). Strong portfolio showcasing design projects. Familiarity with HTML and CSS is a plus. Ability to work independently and in team settings. Excellent communication and interpersonal skills. Knowledge of design principles and color theory. Strong organizational skills with an eye for detail. Ability to adapt and prioritize in a fast-paced environment. Experience with typography and print production. Knowledge of motion graphics and video editing software is a plus. Ability to incorporate feedback and make improvements. Understanding of user-centered design principles. Willingness to learn new tools and techniques. Passion for design and visual storytelling.