Sr Pay per click executive

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Company Description

Graygraph Technologies LLC is an IT services provider company based in Noida. We offer staffing solutions, software development, web development, Content Management Solutions, and Creative Design services with a focus on facilitating complex business solutions. Our team of experts works on modern technologies and tools to deliver web-based projects to our clients.

Key Responsibilities:

? Develop, execute, and optimize PPC strategies across Google, Amazon, and Meta (Facebook/Instagram) platforms.

? Lead a team of PPC specialists, oversee campaign performance, and ensure the timely execution of deliverables.

? Manage a portfolio of multiple clients, ensuring KPIs are met across different verticals.

? Collaborate with SEO, content, and design teams to align paid media efforts with overall marketing strategies.

? Perform in-depth keyword research, audience targeting, and A/B testing to improve ad performance.

? Analyze performance metrics using Google Analytics, Google Ads, Meta Business Manager, and Amazon Campaign Manager.

? Prepare performance reports and insights for internal review and client presentation.

? Stay updated with industry trends, platform changes, and best practices to ensure innovative strategies.

Requirements:

? 46 years of experience in PPC campaign management.

? Proven expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), and Amazon Ads.

? Experience working in a digital marketing or SEO agency with multi-client management.

? Strong analytical skills with the ability to interpret data and generate actionable insights.