Sr. Ad Strategist

As a Senior Performance Marketing Strategist at our fast-paced performance marketing agency, your role will involve owning paid media strategy and delivery for high-growth clients. You will lead campaign planning, execution, testing, and reporting across search, social, and programmatic channels. Your focus will be on optimizing towards CPA, ROAS, and business KPIs while also mentoring junior team members. **Role & Responsibilities:** - Define and execute end-to-end paid media strategies across Google, Meta, and programmatic channels to meet client CPA/ROAS and revenue targets. - Lead campaign setup, audience segmentation, bidding & budget allocation, and ongoing optimizations to maximize ROI. - Design and run systematic A/B and multi-variate tests for creative, landing pages, and bidding strategies; iterate using statistically sound frameworks. - Implement and validate tracking (GA4, GTM, server-side where needed) and maintain reliable attribution and conversion measurement. - Deliver insightful performance reports and recommendations using Looker Studio/BI tools; present results and strategic plans to clients and internal stakeholders. - Coach and review work of junior media buyers, set process standards, and contribute to playbooks for scaling paid media operations. **Skills & Qualifications:** **Must-Have:** - Proven experience managing performance campaigns across Google Ads and Meta Ads. - Hands-on experience with programmatic platforms (DV360) and programmatic strategy. - Strong analytics & measurement skills: GA4, Google Tag Manager, and conversion tracking. - Demonstrable expertise in campaign optimization, bid management, and A/B testing methodologies. - Comfortable creating client-ready reports and dashboards (Looker Studio or equivalent). - Experience mentoring junior team members and driving media playbooks in an agency environment. **Preferred:** - Familiarity with Search Ads 360 and advanced paid-search workflows. - SQL or data-querying skills for ad analytics. - Knowledge of multi-touch attribution modeling and incrementality testing. In this role, you will benefit from an on-site, collaborative agency environment with direct client exposure and fast ownership. You will have the opportunity for career growth into senior media leadership or client-facing strategy roles. Additionally, you will work with cross-functional teams (creative, analytics, product) and global client briefs.,