Sports Copywriter (Royal Challengers Bengaluru)

Sports Copywriter

Bengaluru (On-site)

We wrote

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Key Responsibilities:

Write high impact copy for RCB's social media, including captions, hooks, punchlines, and rapid-fire matchday updates.

Craft witty, smart, emotionally aware content that captures fan sentiment and builds hype around players, matches, rivalries, and big sports moments.

Stay plugged into Twitter/X culture, meme formats, platform trends, and fan conversations to ensure every line feels timely, witty, and culturally sharp.

Shift tone seamlessly between Gen Z, Millennial, emotional, informative, and brand-safe depending on the context.

Maintain RCB's distinct tone of voice while adding freshness, cultural relevance, and a fan-first personality to every piece of copy.

Develop short scripts, concept lines, and ideas for reels, skits, and YouTube content.

Work in a fast-paced, real-time environment and deliver quick turnarounds during matchdays and other high-pressure moments.

Track sports trends, meme formats, and digital content styles used by top global sports teams to maintain international standard writing.

Collaborate closely with designers, editors, and the social team to turn ideas into high quality creative output.

Contribute to off-season content around Indian cricket, major sports tournaments, global football culture, and other relevant sports storylines.

Requirements / Qualifications:

Minimum 3 years

witty

sports culture

Gen Z, Millennial

Instagram, Facebook, Twitter/X,

hooks

internet culture

international creative standards

Familiarity with AI tools for writing and research is an added advantage.

Strong collaboration and communication skills for working with designers, editors, and social teams.

written English