Assistant Manager - Market Research, Product Development & Sales Strategy House of Hiranandani

4.0 - 8.0 years

0 Lacs

maharashtra

On-site

House of Hiranandani is a prominent player in the real estate sector, known for its forward-thinking projects and unwavering commitment to excellence. Specializing in the development of residential, commercial, and mixed-use properties, we continuously strive to set new standards in design and sustainability, with the ultimate goal of enhancing the quality of life and enriching the community. As the key purpose of the job, you will be responsible for driving market research, conducting competition benchmarking, contributing to product development, and providing support for sales strategy in preparation for upcoming project launches. Your role will be pivotal in offering essential insights for product positioning, pricing strategies, and land acquisition from a sales and marketing perspective. Your key responsibilities will include driving market research and competition benchmarking, along with conducting consumer research studies for upcoming project launches. You will be expected to perform a detailed survey of nearby projects to understand prevailing rates, research and analyze various aspects of the real estate business to determine the right product mix, pricing, and define the unique selling proposition (USP) of projects by offering key inputs. Additionally, you will research the preferences for amenities and specifications for new products in the development stage, recommend innovative features based on customer pain-points and aspirations, conduct product testing with stakeholders, and collaborate with the Business Development team to evaluate land proposals based on sales and marketing perspectives. The ideal candidate profile includes an MBA with approximately 4-6 years of experience in Market Research & Product Development, proficiency in PowerPoint presentations and Excel, strong communication and presentation skills, a willingness to learn and embrace innovation, and excellent written and spoken English. This role is an individual contributor position based in Powai, Mumbai.,

Posted 3 days ago

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