Specialist Content Marketing (Contract)

As a Marketing Associate at Tally, your role will be crucial in crafting impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value, and drive business growth. You will be responsible for creating content that resonates, engages, and improves visibility across different touch points, languages, formats, and platforms, capturing the interest of diverse audiences. Your key responsibilities will include: - Creating content that resonates, engages, and improves visibility across different touch points, languages, formats, and platforms to drive organic traffic. - Generating demand by producing compelling content that attracts and converts prospects into loyal customers. - Continuously measuring and optimizing content to ensure it meets visibility, engagement, and conversion goals. - Driving meaningful interactions by creating content that encourages discussions and engagement throughout the buyers" journey. Qualifications required for this role: - Good understanding of SEO practices to drive organic discovery. - Fundamental knowledge and understanding of B2B businesses and associated subjects/processes (accounting, inventory, etc.) is preferred. - Experience with Digital tools such as WordPress, GA4, etc. is an added advantage. At Tally, we are pioneers in the software product industry with a strong foothold in India and a global presence in over 100 countries. We foster a value-based culture that prioritizes honesty, integrity, excellence, and impactful innovation. Our vision is to ensure equal opportunities for all employees and foster diversity and equality. Join us in our journey of Making Everyone Who Touches Tally, Happier by being a part of our innovative and inclusive work culture.,