Job
Description
As a Specialist in Campaign Planning & Tagging within the Customer Experience Excellence Hub (CEE) organization of the Human Health division, your role is crucial in delivering a seamless experience for customers through omnichannel data-driven marketing principles. Your ability to leverage various data sources and develop analyses will drive actionable insights and contribute to making sound business decisions. You will collaborate with Managers, Senior Managers, and other analytics leaders to design and implement advanced analytics projects, improve operational efficiency, explore new data sources, and work on ad-hoc digital analytics projects for the CEE team in India and worldwide. **Key Responsibilities:** - Identify areas of standardization as the E2E team onboards new capabilities supporting data-driven marketing discipline - Demonstrate proficiency in omnichannel marketing by executing and measuring campaigns for pharmaceutical products - Develop cohesive marketing plans across multiple channels to deliver a seamless customer experience - Analyze data and insights to understand customer behavior, measure campaign performance, and identify optimization opportunities - Collaborate with cross-functional teams to align omnichannel initiatives and facilitate workshops/training sessions on marketing strategies - Enhance campaign measurement framework and optimize and analyze campaigns through tagging and taxonomy - Develop scaling strategies and trainings to increase adoption of omnichannel standards - Maintain meticulous attention to detail in planning, executing, and monitoring marketing campaigns **Qualifications:** - Strong problem-solving, business analysis, and quantitative skills - Basic understanding of campaign planning and management processes - Previous experience with Adobe products is highly valuable - Technical proficiency in Python/R, SQL, and familiarity with CRM database concepts, web tagging, data warehousing, and cloud environments - Detail-oriented with a commitment to producing high-quality work within deadlines - Positive attitude, professional demeanor, and ability to collaborate effectively in a dynamic environment - Always curious and focused on improving customer experience and engagement - Ability to work on multiple tasks simultaneously and present work logically and clearly This role requires someone with a passion for driving growth through data-informed decisions, innovative marketing optimizations, and a strong focus on enhancing omnichannel executions and customer experience. Your ability to adapt to a changing landscape, develop creative solutions, and work effectively in a global role will be key to success in this position. As a Specialist in Campaign Planning & Tagging within the Customer Experience Excellence Hub (CEE) organization of the Human Health division, your role is crucial in delivering a seamless experience for customers through omnichannel data-driven marketing principles. Your ability to leverage various data sources and develop analyses will drive actionable insights and contribute to making sound business decisions. You will collaborate with Managers, Senior Managers, and other analytics leaders to design and implement advanced analytics projects, improve operational efficiency, explore new data sources, and work on ad-hoc digital analytics projects for the CEE team in India and worldwide. **Key Responsibilities:** - Identify areas of standardization as the E2E team onboards new capabilities supporting data-driven marketing discipline - Demonstrate proficiency in omnichannel marketing by executing and measuring campaigns for pharmaceutical products - Develop cohesive marketing plans across multiple channels to deliver a seamless customer experience - Analyze data and insights to understand customer behavior, measure campaign performance, and identify optimization opportunities - Collaborate with cross-functional teams to align omnichannel initiatives and facilitate workshops/training sessions on marketing strategies - Enhance campaign measurement framework and optimize and analyze campaigns through tagging and taxonomy - Develop scaling strategies and trainings to increase adoption of omnichannel standards - Maintain meticulous attention to detail in planning, executing, and monitoring marketing campaigns **Qualifications:** - Strong problem-solving, business analysis, and quantitative skills - Basic understanding of campaign planning and management processes - Previous experience with Adobe products is highly valuable - Technical proficiency in Python/R, SQL, and familiarity with CRM database concepts, web tagging, data warehousing, and cloud environments - Detail-oriented with a commitment to producing high-quality work within deadlines - Positive attitude, professional demeanor, and ability to collaborate effectively in a dynamic environment - Always curious and focused on improving customer experience and engagement - Ability to work on multiple
