Social Media Specialist

1. JOB TITLE:

   Social Media Specialist

2. DEPARTMENT:

   Marketing & Branding

1. BRIEF OF JOB SUMMARY (Basic Functions):

The Social Media Specialist will be responsible for executing social media and digital marketing initiatives that reflect the brands luxury positioning. With 57 years of experience, this role requires expertise in content planning, creation, and performance tracking while collaborating closely with agencies and internal teams. The individual will play a key role in strengthening the brands digital presence, engaging high-value audiences, and supporting integrated marketing activities.

1. ROLES:

• Manage day-to-day social media activities including content calendars, posting, and community engagement.
• Plan, coordinate, and execute content in line with brand guidelines and marketing campaigns.
• Collaborate with agencies on paid digital campaigns and influencer activities.
• Contribute to broader marketing initiatives such as events, partnerships, and brand campaigns.

1. RESPONSIBILITIES:

• Develop and maintain monthly and quarterly social media content calendars.
• Create and publish content (posts, reels, stories, carousels, videos) across Instagram, LinkedIn, TikTok, YouTube, and Facebook.
• Draft captions, hashtags, and storytelling content aligned with luxury branding.
• Engage with audiences by monitoring comments, messages, and interactions.
• Coordinate with the agency for paid campaigns (Meta, Google, LinkedIn) ensuring brand alignment and performance tracking.
• Support influencer partnerships, media collaborations, and PR amplification.
• Track analytics (engagement, impressions, followers, leads) and generate performance reports.
• Conduct competitor benchmarking and luxury brand research to identify new opportunities.
• Assist in marketing projects such as events, launches, branding and award submissions.

1. OCCASIONAL DUTIES:

• Provide support during shoots, events, and launches through live coverage.
• Assist in preparing presentations, campaign decks, and internal marketing reports.

1. AUTHORITY:

• Publish content across social platforms.
• Recommend and negotiate with digital partners, influencers, and agencies.
• Contribute to marketing budget allocation for social media campaigns.

1. WORKING RELATIONSHIP:

• Reports to: Head of Marketing & Branding
• Works closely with: Designers & marketing team.
• External interaction with: SEO/Digital agencies, influencers, photographers, and media partners.

1. JOB FACTORS:

2. Skills:

• Proficiency in managing social media platforms and tools.
• Strong writing and storytelling skills tailored to luxury positioning.
• Familiarity with SEO, paid campaign metrics and reporting (agency-driven).
• Creative mindset with attention to detail and luxury aesthetics.

1. Experience:

9.3.

• Creative, detail-oriented, proactive, and trend-savvy.
• Passionate about luxury lifestyle and digital storytelling.

9.5.

• Growth in social media engagement, reach, and follower base.
• Consistency of luxury-driven brand communication.
• Timely and effective execution of social and marketing tasks.

9.6.

• Flexibility to work extended hours during key campaigns and events.
• Preference for candidates with prior luxury brand experience.