Social Media Marketing

1 - 3 years

1 - 3 Lacs

Posted:5 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

About Us

The Recherche is a contemporary fashion brand committed to innovation, elegance, and fine craftsmanship. We specialize in creating timeless designs that blend modern aesthetics with high-quality fabrics. As a growing brand, we value creativity, attention to detail, and strong work ethics.

Position Overview

We are looking for a creative and driven Social Media Manager who will help amplify Recherchs voice tell our story, showcase our craftsmanship, and grow our presence in a way that resonates with our audience. Youll take charge of managing our social platforms, producing content (photo/video/text), leading brand and influencer collaborations, and guiding our digital image with consistency, creativity, and values.

Key Responsibilities

• Develop and execute a social media strategy for Recherch that aligns with our brand identity sustainable, elegant, limited edition, artisanal.

• Handle content creation end-to-end: concept, photography, videography, editing, design. Produce posts, reels, stories, videos especially for Instagram; maintain professional profile and content on LinkedIn.

• Write engaging copy that tells Recherch’s story—product descriptions, campaign messages, captions, posts—that reflects our luxury, sustainability, and artistry.

• Create video content and reels: trend-aware, visually aesthetic, storytelling driven.

• Photo shoots and product shoots: coordinate styling, shooting, editing, captions so that our visuals are top quality.

• Oversee influencer / collaborator partnerships: identifying relevant people, negotiating terms, managing content deliverables, ensuring brand alignment.

• Monitor social media trends, competitor activity, fashion & textile industry insights; propose new ideas for content, formats, campaigns.

• Track metrics (reach, engagement, follower growth, website traffic via social, conversion) and prepare periodic reports + data-led recommendations for improvement.

• Collaborate closely with design / product / marketing / sales teams to ensure consistency in brand voice, product launches, campaigns.

Requirements

• Experience: Minimum 1-2 years (or more) managing social media for fashion / textiles / lifestyle brands.

• Platform Skills: Strong hands-on experience with Instagram (posts, stories, reels), and LinkedIn. Comfortable also with other platforms as needed (Pinterest, TikTok etc.).

• Creative Skills: Proficiency in photo editing, video editing (tools like Adobe Creative Suite, Lightroom, Premiere Pro / After Effects / CapCut / etc.), graphic design, visual storytelling.

• Writing Skill: Strong copywriting—able to write brand-aligned, engaging, error-free content.

• Brand Sensibility: Good sense of aesthetics; an eye for detail; passion for fashion, textiles, sustainable design.

• Organizational Skills: Ability to plan content calendars; manage multiple projects / deadlines; work well in a fast-paced creative environment.

• Communications & Collaboration: Strong interpersonal and communication skills; comfortable coordinating with influencers, external vendors, internal teams.

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