Job Description

Role & responsibilities Strategy Development : Creating social media marketing plans aligned with business goals. Content Creation : Designing and writing posts, graphics, videos, and stories. Platform Management : Posting and managing content on platforms like Instagram, Facebook, Twitter/X, LinkedIn, TikTok, etc. Community Engagement : Responding to comments, messages, and interacting with followers. Advertising : Running paid campaigns, targeting specific audiences, and optimizing for performance. Analytics & Reporting : Tracking metrics like engagement, reach, clicks, conversions, and ROI to improve strategies. Trend Monitoring : Staying updated with social media trends and platform algorithm changes. Skills Needed: Copywriting & graphic design Data analysis & reporting Knowledge of social media algorithms Creativity & communication Tools like Meta Business Suite, Hootsuite, Canva, Google Analytics, etc. Career Options: In-house marketer for a company Agency social media manager Freelance social media consultant Influencer marketing specialist Content strategist or digital marketer