Social Media Manager with cannabis industry experience

Company Description

Skilligent provides scalable, sustainable, and strategic business process solutions tailored to the unique needs of organizations. With expertise in Business Process Management (BPM), Business Process Outsourcing (BPO), and Recruitment & Staffing Solutions, Skilligent helps businesses optimize operations, reduce inefficiencies, and enhance growth. The company serves startups, SMEs, and enterprises across industries including technology, healthcare, e-commerce, and financial services. Based in India with a global client base, Skilligent is committed to delivering people-focused and results-driven solutions to empower businesses worldwide.

Key Responsibilities

Content Strategy & Creation

• Develop and manage a platform-specific content strategy (Instagram, LinkedIn, TikTok*, X, YouTube, etc.).
• Create high-quality, educational, compliant cannabis content: reels, posts, stories, infographics, blog snippets, and campaign creatives.
• Maintain a consistent brand voice aligned with cannabis culture and regulations.

Community Management

• Build and engage with an online community of cannabis consumers, B2B partners, industry operators, and advocates.
• Respond to comments, DMs, and inquiries while ensuring compliant communication.
• Manage influencer partnerships and UGC creators in cannabis-friendly regions.

Campaigns & Growth

• Plan and execute campaigns for product launches, events, partnerships, and awareness drives.
• Monitor platform changes and leverage growth opportunities without violating cannabis advertising policies.
• Run organic campaigns; support paid campaigns where allowed (geo + policy compliant).

Analytics & Reporting

• Track performance metrics: reach, impressions, follower growth, engagement, CTR, traffic, conversions.
• Build weekly/monthly dashboards with insights and recommendations.
• Run competitor benchmarking and trend analysis.

Compliance

• Ensure all content adheres to cannabis advertising restrictions (state-level rules, age gating, platform policies).
• Implement risk-reduction strategies for shadow bans, account restrictions, and content takedowns.

Required Skills & Experience

• 25 years social media experience

  , with

  12 years specifically in the cannabis industry

  (cultivation, retail, CBD, hemp, accessories, or ancillary platforms).
• Strong understanding of

  METRC

  , seed-to-sale workflows, cannabis product types, and consumer personas is a bonus.
• Experience with design tools (Canva, Adobe Suite, CapCut) and social media scheduling platforms.
• Ability to create visually strong and high-performing video content.
• Strong writing skills for educational and storytelling content.
• Understanding of community-sensitive topics: compliance, potency, strain education, medical vs. adult-use differences.

Preferred Qualifications

• Experience managing cannabis brand accounts across multiple markets (US, Canada, Thailand).
• Knowledge of 280E limits, dispensary operations, or wholesale cannabis workflow.
• Experience with influencer management, collaborations, and brand ambassadorships.
• Ability to work cross-functionally with cultivation, operations, and sales teams.

What You'll Bring

• A passion for cannabis culture, wellness, and industry evolution.
• A data-driven approach with creative instincts.
• Ability to operate in a fast-moving, highly regulated environment.
• Ownership, accountability, and eagerness to grow the brand authentically.