Social Media Manager

Job Description

Role & responsibilities Business & Strategy Planning: Develop and implement social media strategies aligned with the company's annual plan & budget. Study consumer behavior and undertake market research to refine target audience for the group / domain of the program. Set social media KPIs (Key Performance Indicators) and track their progress Plan calendar and execute social media campaigns. Content Creation and Management: Create engaging and high-quality content (text, images, videos) for various social media platforms. Plan, deliver and optimize content across different platforms. Social Media Performance and Analytics: Engage and build subscriber base for YouTube, LinkedIn, Instagram, Facebook, Twitter and other social media channels. Track and analyze social media performance metrics (engagement, reach, conversions). Keep all the tools contemporary and keep pace with best industry practices Online reputation management (ORM) Develop and implement strategies for managing online reviews on platforms Build framework and communication strategies for managing ORM utilizing tools and platforms Preferred candidate profile MBA with 3-7 years experience in managing social media platforms in education, services, ecommerce companies or in any reputed ad agency (preferable though not restricted) Deep understanding of various social media platforms, their algorithms, and best practices. Ability to track, analyze, and interpret social media data to measure performance and make data-driven decisions. Ability to think outside the box and develop innovative social media strategies. Excellent communication skills