Social Media Manager

About the Company:

Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Brand Vision & Philosophy:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

We want to be synonymous with the term hair fall and hair care. We are building a brand that does not compromise on efficacy and is loved by customers.

About the Role:

We're looking for a creative, internet-native Brand Social Media & PR Manager to own and grow our brand presence across social platforms. This role is social-media heavy (70%), with PR and brand reputation as a strategic extension.

You will shape how the brand shows up online every day through content, conversations, culture, and community while also supporting PR narratives, founder visibility, and media interactions.

Key Responsibilities:

1. Social Media & Brand Presence

• Own the brand's presence across Instagram, LinkedIn, X (Twitter), YouTube Shorts/Reels, and emerging platforms
• Plan and execute the monthly and quarterly social content calendar
• Lead short-form video strategy (reels, trends, storytelling, POVs, UGC-style content)
• Write and oversee on-brand, high-engagement captions and copy
• Track trends, memes, pop culture moments, and identify relevant brand hooks
• Manage and grow the online community (comments, DMs, brand interactions)
• Collaborate with design, video, performance, and influencer teams to deliver consistent output
• Monitor social metrics (reach, engagement, growth, saves, shares) and optimise content

2. PR & Brand Reputation

• Support PR planning and execution in collaboration with agencies (if any)
• Draft and review press releases, media pitches, brand announcements
• Coordinate founder/leadership visibility on LinkedIn, podcasts, media features
• Manage brand responses during PR moments or sensitive conversations
• Track media coverage and ensure consistent brand messaging across platforms
• Assist with brand storytelling during launches, campaigns, and milestones

3. Brand Voice & Consistency

• Be the custodian of brand tone and personality across all social content
• Ensure messaging aligns with brand values, positioning, and visual identity
• Partner with internal teams to translate business priorities into content narratives

What We're Looking For:

• 36 years of experience in social media, content, and PR (D2C/startup experience preferred)
• Strong understanding of Instagram-first content and short-form video formats
• Excellent copywriting skills with a sharp sense of internet culture
• Hands-on experience managing brand social handles
• Comfortable balancing creativity with performance metrics
• Experience working with designers, creators, influencers, and agencies