Social Media Manager

Company: Litemed
Experience: 2+ Years
Industry: Direct-to-Consumer (D2C)
Job Type: Full-Time

About Litemed

Litemed is looking for a creative, strategic, and result-oriented Social Media Manager to strengthen our digital presence, build an engaged online community, and drive brand awareness and growth across social media platforms.

Key Responsibilities

• Develop and execute social media strategies aligned with brand objectives and business goals.
• Manage social media platforms, including Instagram, Facebook, YouTube, and LinkedIn, as relevant to the brand.
• Plan, create, and publish engaging content, including reels, stories, carousels, posts, and short-form videos.
• Develop and manage monthly content calendars and social media campaigns.
• Collaborate with designers, video editors, influencers, and internal teams to create high-quality content.
• Track social media trends, competitor activities, and audience insights to identify growth opportunities.
• Manage community engagement by responding to comments, messages, and customer queries.
• Coordinate influencer marketing campaigns and brand collaborations.
• Monitor social media performance using platform analytics and prepare regular performance reports.
• Optimize content strategies to improve reach, engagement, follower growth, website traffic, and conversions.
• Work closely with performance marketing and e-commerce teams to support lead generation and sales.

Requirements

• Minimum 2+ years of experience in social media management, preferably in a D2C, e-commerce, or consumer brand.
• Strong understanding of Instagram, Facebook, YouTube, and emerging social media trends.
• Experience in content planning, copywriting, storytelling, and campaign execution.
• Knowledge of social media analytics, engagement metrics, and growth strategies.
• Familiarity with tools such as Meta Business Suite, Canva, and social media scheduling platforms.
• Understanding of influencer marketing and performance-driven content.
• Excellent communication, creativity, organizational skills, and attention to detail.
• Ability to manage multiple projects and meet deadlines.

Key Performance Indicators (KPIs)

• Social media reach and impressions.
• Engagement rate and audience growth.
• Reels and video views.
• Website traffic and social media-driven conversions.
• Content consistency and campaign performance.
• Community engagement and influencer campaign results.

Pay: ₹60,000.00 - ₹84,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund

Work Location: In person