Social Media Manager

Job Title: Social Media Manager
Department: Marketing
Location: Malleswaram, Bangalore
Experience: 5–8 Years

Job Summary

We are looking for an experienced and strategic Social Media Manager to lead our social media presence, strengthen brand awareness, drive audience engagement, and generate business leads. The ideal candidate should have strong expertise in social media strategy, content planning, digital campaigns, analytics, website management, and corporate brand communication.

Key Responsibilities

· Develop and execute comprehensive social media strategies aligned with business and marketing objectives.

· Manage and optimise the company's social media platforms, including LinkedIn, Instagram, Facebook, and other relevant channels.

· Plan, create, and publish engaging content, including posts, reels, videos, project showcases, and campaign creatives.

· Develop and manage monthly content calendars to ensure consistent brand communication.

· Showcase company projects, capabilities, achievements, client success stories, and industry expertise.

· Lead social media campaigns to improve brand visibility, engagement, website traffic, and business lead generation.

· Monitor industry trends, competitor activities, audience behaviour, and emerging social media opportunities.

· Manage paid social media campaigns, optimise performance, and ensure effective utilisation of marketing budgets.

· Analyse social media metrics, measure campaign effectiveness, and implement data-driven improvements.

· Prepare monthly performance reports covering reach, engagement, follower growth, website traffic, and lead generation.

· Manage audience interactions, comments, messages, and inquiries professionally.

· Maintain a consistent brand identity, tone of voice, and communication standards across all platforms.

· Coordinate with external agencies, influencers, and vendors as required.

· Manage and update the company website, ensuring content accuracy, regular updates, and consistency with the company's brand identity.

· Monitor website performance, analyse visitor behaviour, and recommend improvements to enhance user experience and lead generation.

· Coordinate with internal teams or external website developers to implement website updates, landing pages, and campaign-related changes.

· Stay updated on digital marketing trends, social media algorithms, website management practices, and industry best practices.

Required Skills and Qualifications

· Bachelor's degree in Marketing, Communications, Journalism, Mass Communication, Digital Marketing, or a related field.

· Minimum 5 years of relevant experience in social media management and digital marketing.

· Proven experience in developing and executing successful social media strategies.

· Strong knowledge of LinkedIn, Instagram, Facebook, and other relevant platforms.

· Experience in website content management, website updates, and basic website performance analysis.

· Excellent content planning, copywriting, storytelling, and communication skills.

· Experience with social media analytics, reporting, and campaign optimisation tools.

· Proficiency in content creation tools such as Canva and video-editing applications.

· Knowledge of paid social media advertising, audience targeting, and lead-generation campaigns.

· Familiarity with website analytics tools such as Google Analytics and website content management systems such as WordPress.

· Strong analytical, creative, project management, and problem-solving skills.

· Ability to manage multiple campaigns and collaborate effectively with cross-functional teams.

Pay: ₹35,000.00 - ₹75,000.00 per month

Benefits:

• Food provided
• Paid sick time
• Paid time off

Experience:

• Social media management: 5 years (Preferred)

Work Location: In person