Social Media Manager

Position Title:

About Jaipur Rugs

Jaipur Rugs

Role Overview

Social Media Manager

Key Responsibilities

1. Strategy & Planning

• Develop and implement a comprehensive social media strategy aligned with brand and business goals.
  
• Plan monthly content calendars covering storytelling, campaigns, launches, and cultural moments.
  
• Monitor digital trends, competitors, and emerging platforms to keep the brand ahead of the curve.
  

2. Content Creation & Management

• Oversee the creation of high-quality, engaging content (images, videos, reels, stories, and posts).
  
• Collaborate with design, content, and photography teams to maintain brand tone, aesthetics, and storytelling consistency.
  
• Ensure timely publishing and campaign execution across platforms like Instagram, Facebook, LinkedIn, YouTube, Pinterest, and emerging channels.
  

3. Community Engagement & Growth

• Build and nurture a strong online community that reflects Jaipur Rugs’ values and artistry.
  
• Respond to comments, messages, and customer queries in an authentic and timely manner.
  
• Partner with influencers, collaborators, and digital communities to expand brand visibility.
  

4. Analytics & Reporting

• Track and analyze performance metrics to measure campaign success, engagement, and ROI.
  
• Generate monthly reports and provide actionable insights to improve performance.
  
• Optimize content and strategy based on analytics and audience behavior.
  

5. Collaboration & Leadership

• Work closely with cross-functional teams — design, e-commerce, PR, and product — to align content with key brand moments.
• Manage agency relationships and external vendors to deliver creative excellence.
• Mentor junior team members and ensure process efficiency.
  

Key Requirements

• Education:

  Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or a related field.

• Experience:

  Minimum 4 years of proven experience in social media management.
• Strong understanding of storytelling, digital trends, and content strategy.
• Proficiency with social media tools (Meta Business Suite, Hootsuite, Sprout, etc.) and analytics platforms.
• Excellent writing, communication, and creative thinking skills.
• Aesthetic sense aligned with Jaipur Rugs’ artisanal and luxury brand identity.