Social Media Manager

Job Title:

• Manage end-to-end presence across all social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Plan and execute the monthly content calendar aligned with brand campaigns and business goals.
• Handle

  Google My Business (GMB)

  regular posts, review management, and local SEO optimisation.
• Run and optimise

  Meta Ads (Facebook & Instagram)

  campaign setup, audience targeting, budget allocation, tracking & optimisation.
• Execute

  performance marketing

  campaigns focused on engagement, leads, conversions, and ROAS.
• Ideate, shoot, and edit short-form video content (Reels, Stories, YouTube Shorts, etc.) for brand communication and promotions.
• Write creative captions and social copy aligned with the brand voice and tone.
• Track analytics and prepare monthly performance reports highlighting key insights and recommendations.
• Stay updated with the latest social media trends, tools, algorithms, and viral content styles.
• Coordinate with design, product, and sales teams to ensure consistent brand communication.
• Identify and collaborate with influencers/content creators where relevant.

Required Skills & Qualifications

• Bachelors degree in Marketing, Media, Communication, or equivalent.
• 24 years of proven experience managing brand social media accounts.
• Certification or professional course in

  Digital Marketing / Meta Marketing / Performance Marketing

  (preferred).
• Strong understanding of Meta Ads Manager and Google Ads basics.
• Experience managing

  Google My Business

  and understanding of local digital presence.
• Proficiency in

  video shooting and editing

• Knowledge of Canva / Photoshop for quick content creation.
• Strong copywriting and storytelling ability.
• Analytical mindset with comfort in reading and interpreting performance metrics.
• Awareness of current trends, platform updates, and audience engagement patterns.
• Excellent time management and communication skills.

Nice to Have

• Exposure to influencer marketing and UGC collaborations.
• Basic knowledge of SEO and email marketing tools.
• Experience with YouTube content optimisation and analytics.

What We Offer

• Opportunity to manage full-funnel social media for a growing brand.
• Creative freedom to experiment with new content formats.
• Supportive, fast-paced environment with measurable impact.
• Competitive salary
• Continuous learning and upskilling opportunities.