Social Media Manager

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Job Summary

We are hiring a Social Media Manager with strong digital marketing fundamentals to manage B2B brand presence across platforms. The role requires hands-on experience in social media planning, content writing, ORM, and performance-backed content strategy. You will work closely with performance marketers, designers, and account managers to deliver consistent, brand-aligned outcomes for B2B clients.

Key Responsibilities

Social Media Strategy & Management

Plan and manage social media calendars for B2B clients across LinkedIn, Instagram, X, Facebook and other relevant platforms

Create platform-specific content strategies aligned with business goals and audience intent

Handle end-to-end social media management: posting, scheduling, monitoring

Content Writing & Planning

Write clear, professional, and engaging content tailored for B2B audiences

Develop captions, post copies, carousel content, and basic campaign messaging

Coordinate with designers to ensure content and visuals are aligned

ORM (Online Reputation Management)

Monitor comments, DMs, and brand mentions

Respond professionally to queries, feedback, and negative comments

Escalate issues when required and maintain brand tone consistently

Performance & Digital Marketing Support

Work closely with the performance marketing team to align organic content with paid campaigns

Understand basic metrics such as reach, engagement, CTR, and conversions

Assist in reporting and insights for social media performance

Client Coordination

Coordinate with internal teams and account managers for timely delivery

Implement client feedback accurately and within timelines

Requirements

Minimum 2 years of experience as a Social Media Manager

Experience handling B2B clients

Strong skills in social media planning, content writing, and ORM

Basic understanding of digital marketing and performance metrics

Ability to manage multiple accounts and deadlines

Clear written and verbal communication

Preferred

Exposure to paid media concepts (Google Ads / Meta Ads awareness level)

Experience using tools like Canva, Meta Business Suite, Hootsuite, Buffer, or similar

Portfolio or live social media handles managed