Social Media Manager

PLEASE READ BEFORE APPLYING

If you are applying to 20 jobs a day using the same CV, this role is not for you.

We are not looking for someone who:

• Just schedules posts
• Copies trending reels without thinking
• Uses ChatGPT to sound smart, but can't show real work

We are looking for someone who thinks, builds, and owns social media like a brand, not a posting machine.

ABOUT THE ROLE

You'll be managing and shaping content for:

• Gaze & Grow Media

  (strategy-led branding & marketing agency)
• A
  mental health & counselling brand (sensitivity matters)

This role requires:

• Creative thinking
• Strategic clarity
• Emotional intelligence
• Strong visual + copy sense

WHAT YOU WILL DO

• Create monthly content calendars (not random posts)
• Build clear content pillars for each brand
• Translate brand philosophy into social narratives
• Understand why a post exists - not just what to post
• Plan grid-level feed aesthetics
• Ideate reels (hooks, angles, scripts - not just trends)
• Work with designers/video editors (or create basic visuals yourself)
• Maintain brand tone, voice, and visual consistency
• Think beyond likes (trust, recall, positioning)
• Posting, scheduling, and coordination
• Performance tracking & basic insights
• Suggest improvements based on data

THIS ROLE IS NOT FOR YOU IF:

• You rely entirely on AI tools to generate ideas
• You cannot explain why you chose a content idea
• You have never worked with real brands or businesses
• You think social media is only about trends

YOU ARE A GREAT FIT IF:

• You have managed brand pages (agency or in-house)
• You can

  show your thinking

  , not just output
• You understand storytelling + branding
• You're comfortable taking ownership and responsibility

PORTFOLIO IS MANDATORY

Your portfolio must include at least one of the following

• Social media decks or content strategy presentations
• Brand pages you have managed (with explanation of your role)
• Feed planning or visual direction samples
• Any campaign or brand-led work you're proud of

No portfolio = automatic rejection

COVER LETTER IS MANDATORY

We don't want generic cover letters.

Your cover letter must answer:

Why should YOU be selected for this role over others

If this is missing or clearly AI-generated, your application won't be considered.

COMPENSATION:

• Competitive and aligned with experience
• Growth-oriented role with creative ownership
• Clear learning curve + brand exposure

To confirm you have read this JD carefully, start your cover letter with the words:

Intent over trends.

Email your application to [HIDDEN TEXT]