Social Media Manager for fashion industry

As a Social Media Manager at Lucky Silk Store, a premium ethnic wear label based in Delhi, India, your role will involve creating, implementing, posting, and analyzing social media strategies to enhance brand presence and engagement. You will be responsible for managing social media accounts, creating and posting content, monitoring audience interactions, communicating on comments and DMs, and optimizing campaigns to meet marketing goals. Collaboration with cross-functional teams to align content strategy with broader marketing initiatives will be a key aspect of your job. Key Responsibilities: - Create and manage engaging content for Instagram, Pinterest, and Facebook - Plan and coordinate fashion shoots, reels, and campaigns - Write creative captions and track performance metrics - Work closely with our founders and creative team to shape brand identity - Develop and execute Content Strategy - Utilize analytical skills to track performance metrics and optimize campaigns - Stay updated on social media management tools and emerging trends - Collaborate effectively with team members across various departments Qualifications: - Proficiency in Social Media Marketing and Social Media Optimization (SMO) - Love and experience in the Fashion field is a must - Strong Communication and Writing skills - Experience in developing and executing Content Strategy - Analytical skills to track performance metrics and optimize campaigns - Familiarity with social media management tools and emerging trends - Ability to collaborate effectively with team members across various departments - Bachelor's degree in Marketing, Communications, or a related field preferred - Prior experience (3-4 years) in a similar role is an advantage As a Social Media Manager at Lucky Silk Store, a premium ethnic wear label based in Delhi, India, your role will involve creating, implementing, posting, and analyzing social media strategies to enhance brand presence and engagement. You will be responsible for managing social media accounts, creating and posting content, monitoring audience interactions, communicating on comments and DMs, and optimizing campaigns to meet marketing goals. Collaboration with cross-functional teams to align content strategy with broader marketing initiatives will be a key aspect of your job. Key Responsibilities: - Create and manage engaging content for Instagram, Pinterest, and Facebook - Plan and coordinate fashion shoots, reels, and campaigns - Write creative captions and track performance metrics - Work closely with our founders and creative team to shape brand identity - Develop and execute Content Strategy - Utilize analytical skills to track performance metrics and optimize campaigns - Stay updated on social media management tools and emerging trends - Collaborate effectively with team members across various departments Qualifications: - Proficiency in Social Media Marketing and Social Media Optimization (SMO) - Love and experience in the Fashion field is a must - Strong Communication and Writing skills - Experience in developing and executing Content Strategy - Analytical skills to track performance metrics and optimize campaigns - Familiarity with social media management tools and emerging trends - Ability to collaborate effectively with team members across various departments - Bachelor's degree in Marketing, Communications, or a related field preferred - Prior experience (3-4 years) in a similar role is an advantage