Social Media Manager

Performance Marketing & Paid Campaigns

• Campaign Setup & Management: Design, run, and optimize paid advertising campaigns across platforms like Meta (Facebook/Instagram), Google Ads, YouTube, LinkedIn, and WhatsApp.
• Budget Allocation & Bidding: Manage advertising budgets, monitor cost per acquisition (CPA), and continuously optimize ad sets to maximize return on ad spend (ROAS).
• A/B Testing: Test different ad creatives, copywriting angles, hooks, headlines, and call-to-actions (CTAs) to boost click-through rates (CTR) and conversions.

Content & Social Media Marketing

• Strategy & Planning: Create monthly content calendars aligned with product launches, promotional offers, or brand campaigns.
• Localized & Audience-Targeted Messaging: Draft engaging visual and written content tailored to specific target demographics, customer segments, or local markets.
• Organic Channel Management: Oversee organic engagement across social channels, community groups, and brand pages.

Funnel Optimization & Customer Acquisition

• Conversion Rate Optimization (CRO): Analyze user landing page journeys, user registration funnels, and app download drop-offs to improve conversion efficiency.
• Retention & Re-engagement: Set up lifecycle marketing flows using WhatsApp marketing, email sequences, and SMS automation to improve customer retention and re-order rates.

Analytics & Reporting

• Performance Tracking: Monitor daily/weekly KPIs using tools like Google Analytics, Meta Ads Manager, and platform dashboards.
• Data-Driven Insights: Analyze customer acquisition costs (CAC), conversion funnels, and campaign ROI to deliver actionable performance insights to leadership.

2. Key Metrics & KPIsMetric CategoryKey Performance IndicatorsReach & EngagementImpressions, Reach, Click-Through Rate (CTR), Cost Per Click (CPC)Acquisition & FunnelApp Downloads / Lead Sign-ups, Cost Per Install (CPI), Cost Per Lead (CPL), Conversion Rate (%)Revenue & EfficiencyCustomer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Customer Lifetime Value (LTV)3. Essential Tools & Skills

• Paid Media: Meta Ads Manager, Google Ads, TikTok/LinkedIn Ads Manager, WhatsApp Business API tools.
• Analytics & Data: Google Analytics 4 (GA4), Excel/Google Sheets (data manipulation, pivot tables, lookup functions), SQL or basic querying (for user cohort analysis).
• Content & Design: Canva, basic video/audio editing tools, copywriting (including multi-lingual messaging for local markets).

Pay: ₹8,000.00 - ₹12,000.00 per month

Work Location: In person