Social Media Manager

Job Description

JD for Asst manager Marketing. Key Responsibilities: Own and execute Amazon A+ content , storefronts , and product pages that are conversion-first yet emotionally resonant . Collaborate with design, copy, and SEO teams to ensure every asset is aligned with WOWs Gen Z tone and Project Trust principles . Track performance (CTR, CVR, time on page) and test new formats to improve page stickiness and trust. 2. Content & Reels Execution Turn founder/brand prompts into reel scripts, storyboards, and UGC briefs . Coordinate with editors and creators to push out 35 weekly assets for Instagram Reels, YT Shorts, and D2C. Brainstorm campaign edits (meme formats, truth bombs, live tests, swipe hooks) and gets them shipped. 3. Influencer & Campaign Ops Execute end-to-end PR drops, influencer briefs, gifting kits, & collab assets Coordinate with the social team on UGC rollouts , approvals, and reposts with brand alignment. Track creator performance, manage follow-ups, and build the next wave of brand storytellers . 4. Community & UGC Source, curate, and publish authentic real-skin stories, unboxings, and transformation edits . Build mini-campaigns using UGC (e.g., Glow League, Sunscreen Diaries, My First WOW). Use DMs and comments to turn loyalists into brand evangelists . Surprise drops, thank-you notes, and fan spotlights Are plugged into Gen Z social culture , Reels, and skincare trends. Can take an idea, chat with design, brief a creator, and ship assets all in a day . Know the Amazon backend + D2C front-end fluently (images, titles, A+ modules). Can work across Notion, Canva, Google Slides, CapCut/Adobe, WhatsApp groups, and chaos without dropping a beat. What You Need: 24 years of experience in content marketing, and social-first campaigns . Beauty, D2C, or wellness category experience preferred. Fluent in Instagram, Amazon, Google Sheets, Canva/Photoshop.