Social Media Manager

Role Overview: As a D2C Social Media Manager at Dame Health located in Ballygunge, Kolkata, you will play a crucial role in developing and executing the social media strategy of India's first reproductive health and wellness-focused nutraceutical brand. Your responsibilities will include creating engaging content, collaborating with influencers, and optimizing advertising campaigns to enhance our brand presence and drive engagement. You will be responsible for developing and coordinating captivating content for various social media platforms, working closely with nutritionists and doctors to create informative material. Additionally, you will plan and execute product video/image shoots, outdoor funky reels, and trendy reels to resonate with our audience effectively. Managing social media accounts, engaging with the community in a quirky manner, and responding to comments will be part of your routine. You will also be involved in developing innovative packaging and promotional strategies, as well as identifying and collaborating with influencers that align with our brand ethos. Your role will require writing engaging and persuasive content for social media and advertisements, developing podcast questions, and ensuring quality content delivery. You will also be responsible for event coverage and logistics coordination, preparing a plan of action for upcoming months to drive brand initiatives effectively. Key Responsibilities: - Create engaging content for various social media platforms - Collaborate with influencers to enhance brand presence - Optimize advertising campaigns to drive engagement - Coordinate product video/image shoots and reels - Manage social media accounts and engage with the community - Develop innovative packaging and promotional strategies - Identify and collaborate with influencers aligned with brand ethos - Write engaging content for social media and advertisements - Develop podcast questions and ensure quality content delivery - Coordinate event coverage and logistics - Prepare a plan of action for upcoming months to drive brand initiatives Qualifications Required: - Deep understanding of social media dynamics and trends - Creative individual passionate about content creation - Aesthetically minded person proficient in lighting and camera work - Experience working with D2C brands - Proficient in crafting compelling ad content - Familiarity with the startup ecosystem and pop culture references,