Social Media Manager

Job description:

Job Title: Social Media Manager

Company: AdPulse Digital Pvt. Ltd.

Pay: 40,000 to 60,000 per month

Location: Hyderabad (On-site)

Experience: 3–5 Years

Employment Type: Full-Time

About AdPulse Digital

AdPulse Digital is a fast-growing digital marketing agency helping brands across Real Estate, Healthcare, Education, Finance, and E-commerce achieve measurable business growth through innovative digital strategies, performance marketing, branding, and creative storytelling.

Role Overview

We are looking for a highly creative and strategic Social Media Manager who can independently manage social media accounts from planning to execution. The ideal candidate should be capable of creating social media strategies, building monthly content calendars, coordinating with creative teams, driving engagement, and ensuring timely execution of campaigns across multiple client accounts. The role requires both strategic thinking and hands-on execution.

Key Responsibilities

Strategy & Planning

- Develop platform-wise social media strategies aligned with client business goals.

- Create monthly and quarterly content calendars.

- Define content pillars, campaign themes, and engagement plans.

- Research industry trends, competitors, and audience behavior to identify content opportunities.

- Plan social media activities around festivals, events, product launches, and campaigns.

Content & Campaign Management

- Prepare creative briefs for graphic designers, video editors, and content writers.

- Ensure timely execution of posts, reels, stories, carousels, and videos.

- Coordinate with internal teams to maintain quality and brand consistency.

- Manage influencer collaborations and social media partnerships when required.

- Oversee social media contests, engagement campaigns, and community-building initiatives.

Social Media Execution

- Manage and publish content across Instagram, Facebook, LinkedIn, YouTube, X, and other relevant platforms.

- Monitor comments, messages, reviews, and audience interactions.

- Maintain consistent brand voice across all channels.

- Stay updated with platform algorithm changes, trends, and best practices.

Performance & Reporting

- Track KPIs including reach, engagement, follower growth, leads, CTR, and conversions.

- Generate weekly and monthly performance reports.

- Analyze content performance and provide actionable recommendations.

- Continuously optimize content and engagement strategies based on insights.

Required Skills

- 3–5 years of experience in Social Media Marketing or Digital Marketing.

- Strong understanding of Instagram, LinkedIn, Facebook, YouTube, and emerging platforms.

- Excellent content planning and campaign management skills.

- Ability to create social media strategies and execution roadmaps.

- Strong copywriting and communication skills.

- Experience using tools such as Meta Business Suite, Buffer, Hootsuite, Sprout Social, Canva, or similar platforms.

- Good analytical skills with experience in social media reporting.

- Ability to manage multiple client accounts simultaneously.

Preferred Experience

- Agency background preferred.

- Experience managing brands in Real Estate, Healthcare, Education, Finance, or E-commerce sectors.

- Understanding of paid social media campaigns and boosting strategies.

- Experience working with influencers and content creators.

What Success Looks Like

- Consistently delivering high-quality social media campaigns.

- Maintaining 100% content calendar adherence.

- Growing engagement, followers, and brand visibility across client accounts.

- Bringing fresh ideas, trends, and campaign concepts to clients every month.

Why Join AdPulse Digital?

- Work with leading brands across multiple industries.

- High ownership and creative freedom.

- Fast career growth opportunities.

- Collaborative and performance-driven culture.

- Exposure to integrated digital marketing campaigns.

Work Location: In person

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person