Job
Description
Role & responsibilities Paid Advertising & Performance Marketing: Plan, create, and optimize Meta Ads (Facebook & Instagram) targeting the US market. • Write high-converting ad copies tailored for different audience segments. • Set up and manage lead generation, conversion, and retargeting campaigns. Conduct A/B testing on ad creatives, ad copies, targeting, and landing pages. • Optimize campaigns for cost efficiency, lead quality, and maximum ROI. Stay updated with Metas ad policies, industry trends, and algorithm updates. Ad Copywriting & Creative Development: Craft engaging ad copies that align with brand tone and objectives. • Work on different ad formats, including carousel ads, video ads, and static images. Collaborate with designers to create high-quality creatives that drive engagement. Adapt messaging based on campaign objectives and target audiences . Landing Page Optimization & Strategy : • Optimize and test landing pages for improved conversion rates. • Work with designers and developers to enhance UI/UX and reduce drop-off rates. • Ensure landing pages align with ad messaging for consistency and better performance. Social Media Management & Content Creation: Manage and grow social media accounts (Facebook, Instagram, LinkedIn, etc.). • Plan and execute a content calendar with engaging posts, stories, and reels. Create short-form videos and collaborate with designers for compelling visuals. Analyze engagement metrics to refine content strategies. Reporting & Performance Analysis: Track and report on campaign performance, engagement, and lead quality. Use Facebook Ads Manager, Google Analytics, and other tracking tools to analyze data. Provide insights and recommendations to improve ad performance. Preferred candidate profile Minimum 3 years of experience running Meta Ads (Facebook & Instagram) for the US market. • At least 2 years of experience in content creation (ad copies, social media posts, video content). • Strong expertise in ad copywriting, audience targeting, and campaign optimization. • Hands-on experience with landing page optimization and A/B testing. • Ability to analyze campaign performance data and make data-driven decisions. • Comfortable working in a fast-paced startup environment and handling multiple tasks.
