Social Media & Google Ads Specialist- Night Shift

As a Social Media & Google Ads Specialist, you will play a crucial role in managing the entire digital presence of the company. Your expertise in Google Ads, SEO, and social media strategies will be instrumental in driving results across various platforms. **Key Responsibilities:** - **Paid Advertising:** - Plan, execute, and manage high-performing Google Ads campaigns, covering Search, Display, and Video formats. - Monitor, analyze, and optimize ad campaigns to meet specific KPIs and ensure a high ROI. - Conduct comprehensive keyword research and competitive analysis to shape ad strategies. - **Social Media Management:** - Develop and implement holistic social media strategies to boost brand awareness, engagement, and conversions. - Oversee content creation, scheduling, and publishing on major social media platforms. - Monitor social channels for trends, feedback, and engagement opportunities. - **SEO & Analytics:** - Perform keyword research and on-page SEO optimization to enhance organic search rankings. - Optimize Google Business Profile for improved local search visibility. - Analyze data using tools like Google Analytics to track performance and derive actionable insights. - Stay updated on digital marketing trends, algorithms, and best practices. **Required Qualifications:** - 5+ years of experience managing digital marketing campaigns, focusing on Google Ads and social media. - Proficiency in Google Ads with a proven track record of handling large budgets and delivering significant results. Google Ads certification is a plus. - Thorough understanding of social media platforms, including content strategy, community management, and paid social. - Strong grasp of SEO, SERP ranking, and keyword research. - Excellent analytical skills for interpreting data and making strategic decisions. - Familiarity with various digital marketing tools and platforms. In addition to the role specifics, the company is looking for someone who can work with dedication in a full-time capacity, available for night shifts and willing to work in person at the designated location.,