Social Media Executive

Job Responsibilities of a Social Media Executive

A Social Media Executive is responsible for managing a company's social media accounts, creating engaging content, increasing brand awareness, interacting with followers, and supporting marketing goals across platforms such as Instagram, Facebook, LinkedIn, and YouTube.

Key Responsibilities

1. Social Media Management

• Manage company social media accounts.
• Schedule and publish posts, stories, reels, and videos.
• Maintain a consistent brand voice and posting schedule.

2. Content Creation

• Create engaging social media content, captions, and hashtags.
• Coordinate with graphic designers, photographers, and video editors.
• Develop creative ideas for posts, reels, campaigns, and promotions.

3. Audience Engagement

• Respond to comments, direct messages, and customer enquiries.
• Build relationships with followers and potential customers.
• Monitor feedback and escalate complaints when necessary.

4. Social Media Growth

• Increase followers, reach, engagement, and brand visibility.
• Research trending topics, audio, hashtags, and industry updates.
• Analyse competitors and identify new content opportunities.

5. Analytics and Reporting

• Track likes, comments, shares, impressions, reach, and engagement rates.
• Analyse content performance using platform insights and analytics tools.
• Prepare weekly or monthly performance reports and suggest improvements.

6. Campaign and Advertisement Support

• Assist with social media campaigns, product launches, and promotions.
• Coordinate with marketing teams and influencers.
• Support paid advertising campaigns and monitor their performance, where required.

7. Team Coordination

• Work with marketing, sales, design, and customer service teams.
• Maintain a content calendar and meet publishing deadlines.
• Ensure all content follows company guidelines and brand standards.

Skills Required

• Excellent written communication and copywriting skills.
• Creativity and knowledge of social media trends.
• Understanding of Instagram, Facebook, LinkedIn, and YouTube.
• Basic graphic design and video editing skills using tools such as Canva and CapCut.
• Knowledge of social media analytics and reporting.
• Time management, organisation, and teamwork.
• Basic SEO and digital marketing knowledge.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person