Social Media Executive

Position Overview:

We are looking for a creative and result-driven Social Media Executive to manage and grow our brand presence across social media platforms. The candidate will be responsible for content planning, posting, engagement, performance tracking, and co-ordinating with internal teams to ensure brand consistency and lead generation.

Key Responsibilities:

Content & Planning

• Create and execute monthly social media content calendars
• Develop engaging content (posts, reels, stories, captions) aligned with brand guidelines
• Coordinate with doctors, therapists, and clinics for treatment and product-based content
• Plan campaigns for offers, launches, festivals, and events.
• Design clinic activation Lits, in clinic branding and sample visibility tools.
• Develop marketing collaterals (flyers, standees, digital assets) tailored for clients.

Platform Management

• Manage social media platforms: Instagram, Facebook, LinkedIn, YouTube
• Ensure daily posting and timely responses to comments and messages
• Maintain a consistent brand voice and visual identity

Performance & Analytics

• Track performance metrics like marketing ROI, Campaign performance and engagement metrics. (reach, engagement, leads, conversions)
• Share weekly and monthly performance reports and Dashboards for management review.
• Suggest improvements based on analytics and trends for campaign performance and resource allocation.

Collaboration & Coordination

• Coordinate with designers, videographers, influencers, and marketing/PR agencies
• Work closely with branch teams to capture real-time content
• Support paid ad campaigns with organic content strategies

Product Launches and Events :

• Plan and execute brand and product launch campaigns from pre-launch buzz to post launch engagement.
• Organize doctors meets, CMEs, KOL sessions and national showcase events.
• Coordinate logistics, communication and event ROI tracking
• Travel for brand representation at selected national events, exhibitions and conferences as required.

Compliance & Brand Safety

• Ensure content complies with medical/aesthetic advertising guidelines
• Maintain confidentiality of client data and brand information
• Develop and execute the overall marketing strategy aligned with Glow sales and brand positioning.
• Build and manage the brand identity and our partner brands in India.
• Collaborate with international brands items to ensure global brand consistency
• Create and maintain the brand guideline manual for internal and partner use.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person