Social Media Executive

Social Media & Digital Marketing Manager

# Job Summary

We are looking for a dynamic, creative and digitally driven *Social Media & Digital Marketing Manager* to lead the social media presence and digital marketing initiatives for *Florian Hurel Hair Couture & Spa*, a luxury hair, beauty and wellness brand.

The role will be responsible for building a strong and aspirational digital presence, driving engagement and consumer consideration, generating qualified leads, strengthening brand visibility across markets and translating the brand experience into compelling digital storytelling.

The ideal candidate should have a strong understanding of *luxury, beauty, fashion, lifestyle and premium consumer brands*, with the ability to combine creativity, content and performance marketing to deliver measurable business outcomes.

# Key Responsibilities

# 1. Social Media Strategy & Management

* Develop and execute the social media strategy for Florian Hurel Hair Couture & Spa across Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.

* Own the monthly and annual social media content calendar aligned with brand, business and outlet priorities.

* Drive a strong mix of *Reels, Stories, static content, carousels, campaigns and experiential content*.

* Identify relevant social trends, formats and cultural moments and translate them appropriately for the brand.

* Manage day-to-day publishing, community engagement, comments and DMs.

* Build stronger consumer engagement and conversations around hair couture, beauty, wellness and the Florian Hurel experience.

# 2. Content & Brand Storytelling

* Translate the brand's luxury positioning into compelling digital content.

* Develop content ideas around *hair couture, transformations, treatments, spa, skin, nails, experts, people, experiences and brand stories*.

* Work closely with the creative, salon and operations teams to identify content opportunities across centres.

* Brief and manage photographers, videographers, designers, agencies and content creators.

* Ensure all content is aligned with brand guidelines, tone of voice and visual identity.

* Develop innovative content formats that improve reach, engagement, discovery and consideration.

# 3. Influencer & Creator Marketing

* Identify and manage relevant influencers, creators and talent across key markets.

* Develop influencer briefs and ensure deliverables are aligned with brand objectives.

* Manage influencer experiences, salon visits and content collaborations.

* Track influencer performance and assess content quality, reach and engagement.

* Build long-term relationships with relevant creators rather than focusing only on one-off collaborations.

# 4. Digital & Performance Marketing

* Plan and execute digital campaigns across *Meta, Google and other relevant platforms*.

* Develop campaigns for brand awareness, service discovery, lead generation, appointments, memberships and specific outlet/service priorities.

* Work with agencies and internal teams to ensure effective campaign execution.

* Monitor campaign performance, CPL, leads, conversions, engagement and other relevant KPIs.

* Continuously optimize campaigns based on performance and consumer behaviour.

# 5. Local & Outlet Marketing

* Develop social and digital initiatives to support individual salon locations.

* Create localized campaigns based on outlet priorities, footfall, service focus and business requirements.

* Work with salon teams to identify local content, events, partnerships and consumer engagement opportunities.

* Support launches, anniversaries, special experiences, collaborations and local activations.

# 6. Community & Consumer Engagement

* Manage the brand's social media community and ensure timely and appropriate responses.

* Identify consumer conversations, feedback and trends that can provide insights to the business.

* Escalate relevant customer feedback and reputation issues internally.

* Build a strong digital community around the Florian Hurel brand and experience.

# 7. Analytics & Reporting

* Track and report on social media and digital KPIs including:

* Reach and impressions

* Engagement

* Follower growth

* Video/Reel performance

* Website traffic

* Leads

* Cost per lead

* Conversion

* Campaign ROI

* Prepare monthly performance reports with clear insights and actionable recommendations.

* Use data to continuously improve content, campaigns and channel performance.

# 8. Agency & Vendor Management

* Coordinate with creative, digital, PR, influencer, production and other external agencies.

* Manage content and campaign timelines and ensure timely execution.

* Ensure budgets are utilized effectively and aligned with agreed objectives.

# Ideal Candidate

* 4–7 years of experience in *social media, digital marketing, content marketing or brand marketing*.

* Experience in luxury, beauty, fashion, wellness, hospitality or premium consumer brands will be preferred.

* Strong understanding of Instagram, Reels, Stories, Meta Ads and digital content trends.

* Strong creative thinking with the ability to convert ideas into executable content.

* Understanding of performance marketing and digital analytics.

* Excellent communication and project management skills.

* Ability to work with multiple stakeholders, agencies and creative teams.

* Strong eye for visual quality, storytelling and premium brand presentation.

* Comfortable working in a fast-paced, multi-location environment.

#Success in this Role

The person will be expected to build a stronger, more consistent and more aspirational digital presence for Florian Hurel Hair Couture & Spa, while ensuring social media and digital marketing contribute meaningfully to brand awareness, consumer engagement, lead generation, appointments and business growth.

Job Type: Full-time

Pay: ₹40,000.00 - ₹70,000.00 per month

Work Location: In person