Job Title: Social Media Executive Content Creation, Graphic Design & Video Editing
Company:
Job Description
Social Media Executive
The ideal candidate should be proficient in creating engaging social media posts, Instagram Reels, YouTube Shorts, carousels, stories, and promotional creatives while maintaining a consistent brand identity.
This role is ideal for a hands-on professional who can manage the complete content creation process with minimal supervision and contribute to building a strong digital presence for our premium chauffeur and executive transportation business.
Key Responsibilities
1. Social Media Content Planning
- Research industry trends, competitor activities, audience interests, and relevant content opportunities.
- Develop and maintain a 30-day social media content calendar.
- Plan engaging content around luxury travel, airport transfers, corporate transportation, chauffeur services, customer experience, and brand awareness.
- Generate creative ideas, scripts, and content concepts independently.
2. Graphic Design and Creative Development
- Design social media posts, carousel creatives, infographics, stories, and promotional banners.
- Create visually appealing graphics consistent with brand guidelines.
- Develop reusable templates and maintain brand consistency across platforms.
- Optimise creatives for different social media channels.
3. Video Editing and Reels Creation
- Create and edit short-form videos for Instagram Reels, YouTube Shorts, and Facebook Reels.
- Add engaging hooks, subtitles, animated captions, transitions, music, and sound effects.
- Repurpose existing footage and long-form videos into short, engaging content.
- Produce videos showcasing services, vehicles, customer experiences, and brand positioning.
4. Copywriting and Content Optimisation
- Write engaging captions, headlines, hooks, descriptions, and calls to action.
- Use relevant keywords, hashtags, and platform-specific content optimisation techniques.
- Ensure all content is grammatically accurate, engaging, and aligned with the brand voice.
5. Social Media Publishing and Management
- Schedule and publish content across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Manage daily social media activities and maintain a consistent publishing schedule.
- Monitor comments, direct messages, mentions, and audience interactions.
- Respond to routine queries and escalate customer enquiries or complaints to the relevant team.
6. Organic Growth and Performance Reporting
- Monitor social media performance, audience engagement, reach, impressions, video views, and follower growth.
- Analyse content performance and recommend improvements.
- Prepare monthly performance reports and maintain content calendars and publishing records.
- Identify opportunities to improve organic reach, engagement, brand awareness, and qualified enquiries.
Required Skills
- Social Media Management
- Content Creation and Content Strategy
- Graphic Designing
- Canva Pro / Adobe Photoshop / Illustrator / Figma
- Video Editing using CapCut, Adobe Premiere Pro, Premiere Rush, or InShot
- Instagram Reels and YouTube Shorts
- Social Media Copywriting
- Caption Writing and Hashtag Research
- Instagram and Facebook Marketing
- Meta Business Suite
- Social Media Scheduling and Content Calendars
- Competitor Analysis and Trend Research
- Social Media Analytics and Reporting
- AI Tools for Content Creation
Candidate Profile
- 2–5 years of hands-on experience in social media management and content creation.
- Strong portfolio of original graphic designs, carousel posts, and short-form videos.
- Ability to independently manage content ideation, design, editing, copywriting, and publishing.
- Excellent written English and attention to detail.
- Creative thinking, time management, and organisational skills.
- Ability to work independently and meet content deadlines.
- Experience in luxury, travel, hospitality, automotive, lifestyle, or service-oriented industries will be an advantage.
Preferred Qualifications
A degree or diploma in Marketing, Mass Communication, Graphic Design, Digital Media, or a related field is preferred. Practical skills and portfolio quality will be given significant importance.
Key Performance Indicators (KPIs)
- Consistent execution of the approved social media calendar.
- Quality and originality of graphics, videos, and captions.
- Timely publishing and content delivery.
- Organic reach, engagement, saves, shares, and audience growth.
- Quality of monthly reporting and content optimisation.
- Responsiveness to audience interactions and adherence to brand guidelines.
Application Requirements
Interested candidates should apply with an updated CV and a portfolio demonstrating their graphic design, video editing, and social media content creation skills.
Candidates who have personally created and published content end-to-end will be preferred.
