Social Media Executive

JOB DESCRIPTION (JD)

Social Media Manager – Manju Enterprises Pvt. Ltd.

Department: Marketing / Digital Marketing
Job Title: Social Media Executive
Company: Manju Enterprises Pvt. Ltd.
Location: New Delhi
Working Days: 6 Days a Week

About Manju Enterprises Pvt. Ltd.

Manju Enterprises Pvt. Ltd. is an importer and distributor of specialised medical devices and products in the fields of Aesthetic Dermatology, Cosmetology, Orthopaedics, and Cardiology. The company works with specialised products and international brands, focusing on product awareness, professional engagement, and market development.

Job Summary

We are looking for a creative, organised, and performance-driven Social Media Manager to manage the company's digital presence, create engaging and brand-aligned content, execute organic and paid digital marketing campaigns, and monitor online performance. The candidate will be responsible for strengthening brand visibility, maintaining social media platforms, supporting digital advertising initiatives, and ensuring timely website updates.

Key Responsibilities

1. Content Creation and Quality

• Develop high-quality, engaging, and brand-aligned content for all relevant digital platforms.
• Create social media posts, creatives, captions, reels, videos, and other digital marketing materials.
• Ensure consistency in brand communication, visual identity, and messaging.
• Coordinate with internal teams to obtain accurate product information and marketing inputs.
• Maintain a content calendar and ensure timely publication of planned content.

2. Social Media Management

• Manage and maintain the company's presence on LinkedIn and other relevant social media platforms.
• Schedule and publish content according to the marketing calendar.
• Monitor audience engagement, comments, messages, and relevant interactions.
• Maintain consistency in posting frequency and brand representation across platforms.

3. Organic Awareness and Branding

• Plan and execute organic campaigns to improve brand visibility and awareness.
• Develop strategies to grow the company's audience and improve engagement.
• Identify relevant content trends, industry developments, and opportunities for brand promotion.
• Support product awareness campaigns for the company's medical devices and aesthetic dermatology portfolio.
• Strengthen the company's digital brand presence among relevant professional and business audiences.

4. Paid Digital Advertising Performance

• Plan, execute, and manage paid advertising campaigns across relevant digital platforms.
• Assist in campaign planning, audience targeting, budget allocation, and creative selection.
• Monitor campaign performance, including reach, impressions, clicks, engagement, leads, and cost metrics, as applicable.
• Optimise campaigns based on performance data to improve effectiveness and return on advertising spend.
• Coordinate with management to align advertising campaigns with business and marketing objectives.

5. Analytics, Reporting and Punctuality

• Track and analyse digital marketing performance across social media, advertising, and other digital channels.
• Prepare regular performance reports highlighting key metrics, campaign outcomes, and actionable insights.
• Identify areas for improvement and recommend suitable changes to content and campaign strategies.
• Maintain timely reporting, meet assigned deadlines, and ensure punctuality in daily work and deliverables.

6. Website Management

• Update website content, product information, banners, images, and other relevant sections as required.
• Ensure that website information remains accurate, current, and aligned with company branding.
• Coordinate with the relevant internal team or website developer to resolve update requirements and technical issues.
• Ensure that assigned website updates are completed within agreed timelines.

Required Skills and Qualifications

• Relevant experience in social media management and digital marketing.
• Knowledge of LinkedIn and other major social media platforms.
• Practical understanding of content creation, digital campaign management, and paid advertising.
• Familiarity with tools such as Canva, Meta Business Suite, Google Ads, Google Analytics, or equivalent tools.
• Strong written communication, creative thinking, and attention to detail.
• Ability to analyse campaign data and prepare performance reports.
• Good organisational skills and the ability to manage multiple assignments and deadlines.
• Ability to understand technical product information and convert it into clear, engaging marketing content.

Preferred Candidate Profile

The ideal candidate should be creative, digitally proficient, detail-oriented, and focused on measurable results. The candidate should be able to balance content quality with campaign performance, maintain consistent brand communication, and contribute to the company's overall digital marketing objectives.

Pay: ₹15,000.00 - ₹18,000.00 per month

Work Location: In person