Social Media Executive

The Social Media Executive will be responsible for developing, implementing, and managing our social media strategy to enhance brand awareness, increase engagement, and drive event participation. You’ll work closely with the creative, marketing, and event teams to produce compelling content that captures the excitement and energy of our events.

Key Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with company objectives and event timelines.
• Manage and grow all social media channels (Instagram, Facebook, LinkedIn, X/Twitter, YouTube, TikTok, etc.).
• Plan and create engaging content — posts, reels, stories, videos, and live coverage — that highlight ongoing and upcoming events.
• Collaborate with photographers, videographers, and designers to produce high-quality visual content.
• Engage with followers, respond to queries and comments, and build a loyal online community.
• Monitor trends in the event and social media industry to integrate innovative digital strategies.
• Run paid ad campaigns on social platforms to promote events and increase reach.
• Track, analyze, and report on social media performance metrics using analytics tools.
• Coordinate with event teams to ensure timely updates and coverage before, during, and after events.
• Maintain brand consistency across all online channels.

Requirements:

• Bachelor’s degree in Marketing, Communications, Media, or related field.
• 1–3 years of experience managing social media platforms (preferably in events, entertainment, or lifestyle industries).
• Strong understanding of content trends, social media algorithms, and analytics tools.
• Proficiency in tools like Meta Business Suite, Canva, Adobe Creative Suite, Buffer, or Hootsuite.
• Excellent written and verbal communication skills.
• Creative mindset with attention to detail and a strong aesthetic sense.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Flexibility to work on-site during events, including evenings or weekends when required.

Preferred Skills:

• Experience in video editing (Reels, Shorts, or event highlights).
• Knowledge of influencer marketing and collaborations.
• Photography/videography skills are a plus.

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Paid time off

Work Location: In person