Social Media Executive

Job Title: Performance & Social Media Marketing Specialist

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize

  Meta Ads campaigns

  (Facebook & Instagram) to drive awareness, leads, and conversions.
• Manage

  Google Ads

  (Search, Display, and YouTube) with a focus on achieving CPL, CPA, and ROAS goals.
• Research audience insights, test creatives, and develop

  lookalike and remarketing campaigns

  for better targeting.
• Collaborate with the

  creative and content teams

  to craft impactful ad copies, visuals, and high-converting landing pages.
• Monitor and analyze campaign results using

  Meta Ads Manager, Google Analytics

  , and

  CRM dashboards

  , ensuring performance transparency.
• Conduct

  A/B testing

  on audiences, ad formats, and landing pages to maximize ROI and campaign effectiveness.

Social Media Marketing

• Develop and manage a

  content calendar

  across Instagram, LinkedIn, and Facebook.
• Create or coordinate engaging

  posts, reels, carousels, and stories

  aligned with brand voice and marketing goals.
• Foster community engagement through comments, direct messages, and interactive initiatives.
  
• Analyze engagement metrics to refine the content strategy and boost reach.
  
• Work closely with

  designers and video editors

  to maintain consistent branding and creative quality.
• Stay current on

  social media trends, algorithm updates

  , and

  ad policy changes

  to ensure relevance and compliance.

Requirements

• Bachelors degree in

  Marketing, Advertising, Communications,

  or a related field.

• 3 -5 years

  of proven experience in

  Performance Marketing and Social Media Management.

• Demonstrated success in running

  Meta Ads campaigns

  with measurable ROI.
• Hands-on experience with

  Google Ads, Google Analytics,

  and

  Meta Business Suite.

• Strong understanding of

  content strategy, community management,

  and

  social media analytics.

• Excellent

  copywriting, communication,

  and

  reporting skills.

• A data-driven mindset with a

  creative approach

  to problem-solving.

Preferred / Good-to-Have Skills

• Experience with

  LinkedIn Ads, YouTube Ads,

  or

  WhatsApp Marketing.

• Familiarity with

  CRM platforms

  (HubSpot, Zoho, etc.) and

  marketing automation workflows.

• Basic working knowledge of

  Canva, Figma,

  or

  video editing tools

  for quick content adjustments.
• Prior

  agency experience

  managing multiple brands or accounts is a strong plus.