Social Media Executive

Social Media ExecutivePosition: Social Media Executive

Experience: 1-3 Year

Location: Mumbai

Employment Type: Full-Time

Industry Experience: Digital Marketing/ Social Media Agency experience is mandatory

About the Role

We are looking for a creative, proactive, and experienced Social Media Executive to manage multiple client accounts and execute effective social media strategies. The ideal candidate must have prior experience working in a digital marketing or social media agency and should have hands-on experien content planning, social media management, influencer marketing, and client coordination.

Key Responsibilities

Manage social media accounts for multiple clients across Instagram, Facebook, Linkedin

YouTube.

Plan and execute monthly and weekly content calendars

Create engaging content ideas for Reels, Stories, Posts, and other social media formats.

Stay updated with the latest social media trends, viral content formats, sounds, and platform

updates.

Write engaging captions, hooks, CTAs, and basic social media copy.

Coordinate with graphic designers, video editors, content writers, and other team members.

Manage day-to-day client communication and ensure timely execution of deliverables.

Monitor comments, DMs, mentions, and overall audience engagement.

Track social media performance and prepare monthly performance reports.

Analyze insights and recommend strategies to improve reach, engagement, followers, and overall

account growth.

Conduct competitor and industry research to identify new content opportunities.

Influencer Marketing Responsibilities

Plan and execute Influencer Marketing campaigns for clients.

Research and identify relevant influencers based on the client's target audience, niche, location,

and budget.

Build and maintain relationships with influencers an

Contact influencers, negotiate deliverables, and coordinate collabor

Manage influencer campaign timelines, briefs, content approvals, and deliverables.

Track influencer performance and campaign results.

Coordinate gifting, paid collaborations, barter collaborations, and influencer events when required.

Maintain an updated database of relevant influencers and creators.

Identify emerging and micro-influencers with strong engagement and relevant audiences.

Requirements

1-3 years of relevant experience in a Digital Marketing / Social Media Agency - mandatory.

Hands-on experience managing multiple client accounts.

Strong knowledge of Instagram, Facebook, Linkedin, and YouTube.

Good understanding of Reels, Stories, trends, hashtags, engagement, and social melia algorithEs.

Experience in Influencer Marketing and creator collaborations.

Strong communication and coordination skills.

Good copywriting and content ideation skills.

Ability to understand different brand voices and target audiences.

Basic knowledge of Canva is preferred.

Knowledge of Meta Business Suite and social media analytics.

Ability to multitask and manage multiple deadlines.

Strong attention to detail and organizational skills.

Creative mindset with the ability to identify trends and convert them into content ideas.

Preferred Skills

Experience handling clients in a social media/digital marketing agency.

Experience with influencer discovery and campaign management.

Knowledge of paid social media advertising is a plus.

Familiarity with social media reporting and analytics.

Knowledge of Al tools for content research, ideation, and social media management is a plus.

Good understanding of current Instagram trends and viral content.

What We Offer

Opportunity to work with multiple brands across different industries.

Exposure to social media strategy, influencer marketing, and digital campaigns.

Creative and fast-paced work environment.

Learning and growth opportunities.

Opportunity to work closely with a creative and digital marketing team

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person