Social Media Executive

Job Description — Social Media Executive (Warehouse Content)

Company: Sneakare (Buildout Retail Private Limited)
Location: Sonipat (Warehouse)Experience: 1-3 yearsFunction: Branding & MarketingReports to: Content Strategist /Branding & Marketing Lead

About Sneakare

Sneakare is India's leading shoe care brand — solving real sneaked problems like stains, creases, odour, and wear with products like FoamX, Suede Craft Brush, Crease Killer, and Suede Reviver Spray. Featured on Shark Tank India, sold across quick commerce, major marketplaces, and expanding into offline retail.

About the Role

We're looking for a Social Media Executive to own content creation and coordination for Sneakare's day-to-day social presence, with a specific focus on our warehouse — bringing the behind-the-scenes energy of operations, packing, and culture to life on Instagram. This role sits at the intersection of ideas and execution: you'll come up with reel concepts, brief and coordinate with the design and video editing team to get them made, and be hands-on during shoots. Strong creative instinct and the ability to work smoothly across teams matter more here than years of experience.

Key Responsibilities

1.Content Creation & Ideation

• Generate fresh, scroll-stopping reel ideas and content concepts on an ongoing basis — not just execute a calendar, but actively pitch new formats and trends
• Turn everyday warehouse activity (packing, dispatch, team culture, product handling) into engaging, relatable social content
• Stay on top of Instagram trends, audio, and formats, and adapt them quickly for Sneakare's voice

2.Warehouse Instagram Page Ownership

• Independently manage and grow the Sneakare Warehouse Instagram page — planning, posting, and maintaining a consistent content rhythm
• Build a content calendar specific to warehouse content, balancing culture/behind-the-scenes content with product and operational storytelling

3. Cross-Functional Coordination

• Communicate clearly and consistently with the graphic design team to get static/carousel content briefed, created, and delivered on time.
• Coordinate closely with video editors — providing clear briefs, raw footage, references, and timely feedback so edits stay ontrack
• Act as the coordination point between ideas and execution, making sure nothing gets stuck waiting on a handoff

4. Shoot Assistance

• Assist in photo shoots and video shoots — on-ground support, setup, coordination with talent/props, and ensuring shoots run smoothly and on schedule
• Help translate a shoot brief into what's actually needed on set, flagging gaps before they become delays

5. Reporting & Collaboration

• Work closely with the Content Strategist to ensure warehouse content aligns with overallbrand calendar and messaging
• Track basic content performance (reach, engagement) on the warehouse page and share simple learnings on what's working

What We Are Looking For

1. 1-3 years of experience in social media content creation, ideally with hands-on reel-making or content coordination experience

2. Genuine creative instinct — someone who has real ideas for reels and content, not just someone who executes a brief

3. Comfortable communicating and coordinating with design and video editing teams — clear briefing, timely follow-ups, no dropped threads

4. Hands-on, on-ground mindset — comfortable being present and active during shoots, not just planning from a desk

5. Strong understanding of Instagram as a platform — formats, trends, audio, what actually performs

6. Basic proficiency with tools like Canva, CapCut, or similar for quick content mock-ups/edits is a plus (not mandatory — the design/video team will handle final production)

7. Good coordination and follow-through — able to manage multiple moving pieces (design, video, . shoots) without things slipping

8. Willingness to work from the warehouse location regularly, not purely a remote/ofIice-based role

9. Open to all genders — we're looking for the right person for this role, not a specific gender

What Success Looks Like

1. The Warehouse Instagram page has a consistent, growing content rhythm with genuine engagement, not just posting for the sake of it

2. Design and video teams rarely have to chase this person for briefs or feedback — coordination feels smooth from their side

3. A steady stream of original reel ideas are pitched and shipped, not just repeats of what's already trending elsewhere

4. Shoots run on schedule with this person as a reliable on-ground presence

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Internet reimbursement
• Leave encashment
• Paid sick time
• Provident Fund

Work Location: In person